Adjust vs Airbridge
Adjust
adjust.com
Airbridge
airbridge.ioSide by side
| Figure | Adjust | Airbridge |
|---|---|---|
| Price from | Free | $40/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 2 |
| Spec score · Ad Analytics | 9.1 (#1) | 9.1 (#2) |
| Spec score · Marketing Attribution Software | 9.1 (#2) | 9.2 (#1) |
| Spec score · Conversion Tracking | 9.1 (#2) | 9.2 (#1) |
| API | Public APIs include reporting, partner ad spend, blocklist, campaign, app automation, device, server-to-server and TrueLink deep-link APIs. | The REST API exposes tracking-link management, reports, raw-data export, attribution results, event ingestion, ad-spend uploads and SKAN configuration. |
| Attribution | The service measures paid and organic attribution, reattribution, web activity, app-store campaigns, preinstalls and server-to-server events. | The service attributes downstream events such as trials, subscriptions and revenue to acquisition sources. |
| Deep linking | TrueLink creates branded deep links that route users to destinations inside apps across channels. | It provides deferred deep links, branded short links, QR codes and web-to-app routing. |
| Documentation | The Developer Hub provides separate SDK, API and migration documentation, including SDK v5 guides. | Documentation includes marketer guides, developer guides, API references, onboarding, attribution, fraud, SKAN, deep-linking and cross-platform topics. |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | The integrations directory advertises more than 374 integrations, including ad networks, subscription tools and data partners. |
| Rating on Capterra | 4.2 out of 5 from 26 reviews. | 0.0 out of 5 from 0 reviews |
| Rating on G2 | 4.5 out of 5 from 405 reviews. | 4.6 out of 5 from 36 reviews |
| Reporting | Datascape brings marketing data together with reporting, visualizations, dashboards, and performance metrics. | Its reports compare campaign performance by revenue, ROAS, subscriber value, funnels, retention, and predictive LTV up to 180 days. |
| SDKs | Developer documentation lists SDK integrations for iOS, Android, Unity, React Native, Flutter, Windows, Cordova, Cocos2d-x and several game or hybrid frameworks. | Official SDKs and plugins cover Android, iOS, web, React Native, Flutter, Cordova/Ionic, Unity and Expo, with server-to-server support. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | All plans include documentation, developer guides, API references, and ticket-based technical and product support; Growth includes a dedicated CSM. |
| What it does | Adjust is a measurement and analytics suite for app marketers covering attribution, reporting, optimization and fraud protection. | Airbridge is AB180’s mobile measurement platform linking acquisition channels with trials, subscriptions and revenue. |
Plans
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.
Airbridge
Airbridge is a mobile measurement partner that attributes and analyzes advertising across mobile, web, PC, console, and connected TV. It links ad spend, app events, and subscription revenue to help show which campaigns bring in paying subscribers. Reports cover revenue, return on ad spend, subscriber value, funnels, retention, and predictive lifetime value up to 180 days. Deep-link tools include direct and deferred links, short links, QR codes, and web-to-app routing. Signal Hold can delay a conversion postback for up to 24 hours and discard it if a matching cancellation comes in; this feature currently applies only to Meta Ads. Core covers Google, Meta, Apple Ads, and TikTok attribution, standard events, and up to two third-party integrations. Growth supports more than 330 ad networks and platforms, custom event tracking, unlimited integrations, and a dedicated customer success manager. Airbridge supports Android, iOS, web, and API integrations. Core costs $40 a month, includes 500K data points, then charges $0.0001 per data point; it has no annual contract. A 30-day trial is listed.