Adjust vs RedTrack
Adjust
adjust.com
RedTrack
redtrack.ioSide by side
| Figure | Adjust | RedTrack |
|---|---|---|
| Price from | Free | $69/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Ad Analytics | 9.1 (#1) | 8.3 (#5) |
| Spec score · Conversion Tracking | 9.1 (#2) | 8.2 (#11) |
| Attribution | The service measures paid and organic attribution, reattribution, web activity, app-store campaigns, preinstalls and server-to-server events. | RedTrack tracks conversions across channels and devices and attributes them to campaigns down to the ad level. |
| Automation | Adjust offers automated bidding, budgeting, allocation rules, anomaly detection and alerts. | The platform offers rule-based and AI automation, including pausing underperformers and scaling winning campaigns. |
| Founded | 2012 | 2019 |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | The integrations directory groups connections for ad platforms, ecommerce, CRMs, affiliate networks, analytics and BI, and automation. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | Pricing lists email support on Builder and Solo, live chat and email on Team, and live chat, email, and an account manager on Enterprise. |
Plans
RedTrack
- RelayFree
- Builder$69 a month
- Solo$141 a month
- Team$333 a month
- Enterprise$833 a month
- CustomPriced on request
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.
RedTrack
RedTrack is a B2B ad tracking and campaign optimization platform. Its Ads Manager brings campaign data and controls from connected ad platforms into one view, where users can pause or resume campaigns, change budgets, and make bulk updates. RedTrack attributes conversions across channels and devices to campaigns down to the ad level. Rule-based and AI automation can pause underperforming campaigns or scale winning ones. Integrations span advertising, ecommerce, CRM, affiliate networks, analytics and BI, and automation; named connections include Shopify, WooCommerce, PrestaShop, ClickFunnels, Google Analytics, Konnektive CRM, and HubSpot. The product lists web, API, Android and iOS apps, and a Chrome extension. A free Relay plan is available; paid plans start at $69 a month with annual billing, and a 14-day trial is listed. Relay is limited to UTM-based last-click attribution and excludes multi-touch attribution and ad-level ad spend sync. RedTrack says most of its clients are affiliate and lead-generation media buyers, followed by agencies and ecommerce marketers.