Funnel

Spec sheet

What it does

Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows.Read 5 Oct 2026 · funnel.io

Trial

Funnel says it can set up a free trial tailored to customer requirements, but custom connectors are unavailable during the trial.Read 5 Oct 2026 · funnel.io

Integrations

The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn.Read 5 Oct 2026 · funnel.io

Security

Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks.Read 5 Oct 2026 · funnel.io

Support

The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA.Read 5 Oct 2026 · funnel.io

Headquarters

Stockholm, SwedenRead 28 Sep 2026 · funnel.io

Founded

2014Read 28 Sep 2026 · funnel.io

AI features

Funnel AI can answer questions about marketing data and help create charts and custom metrics; Funnel MCP connects data to AI tools such as Claude and ChatGPT.Read 5 Oct 2026 · funnel.io

Data residency

Funnel says customers on select subscriptions can choose US or EU data hosting, and its pricing page lists an EU data center option for Enterprise.Read 5 Oct 2026 · funnel.io

Destinations

The pricing page lists destinations including Looker Studio, Power BI, Tableau, Google Sheets, BigQuery, Amazon S3 and Snowflake, with availability varying by plan.Read 5 Oct 2026 · funnel.io

Pricing limits

Funnel says it does not charge based on data volume, row counts or the number of report types pulled from the same connected account.Read 5 Oct 2026 · funnel.io

Reporting and measurement

Funnel offers dashboards and reporting exports, while Funnel Measure includes marketing mix modeling, multi-touch attribution and incrementality testing as an add-on.Read 5 Oct 2026 · funnel.io

Who it serves

Funnel describes its SaaS product as serving marketers and data teams, and says it serves more than 3,000 mid-market and enterprise businesses.Read 5 Oct 2026 · funnel.io

Plans and prices

Every Funnel plan and price →

Where Specifiction places it

• Marketing Analytics Software#18 of 507.8
• Ad Analytics#9 of 217.8