Adobe Customer Journey Analytics vs Funnel
Adobe Customer Journey Analytics
business.adobe.com
Funnel
funnel.ioSide by side
| Figure | Adobe Customer Journey Analytics | Funnel |
|---|---|---|
| Price from | — | $300/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| API | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Marketing Analytics Software | 8.8 (#2) | 7.8 (#18) |
| AI features | Adobe lists Data Insights Agent, natural-language queries, anomaly detection, intelligent captions, algorithmic attribution, and machine-learning analysis. | Funnel AI can answer questions about marketing data and help create charts and custom metrics; Funnel MCP connects data to AI tools such as Claude and ChatGPT. |
| Founded | 1982 | 2014 |
| Headquarters | San Jose, California, USA | Stockholm, Sweden |
| Integrations | Adobe documents integrations with Adobe Analytics, Target, Adobe Advertising, Journey Optimizer, Decision Management, and Customer AI. | The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn. |
| Security | Adobe states that Experience Platform data is encrypted in transit and at rest. | Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks. |
| Trial | The product page offers a “Try for free” option, but does not specify a trial duration. | Funnel says it can set up a free trial tailored to customer requirements, but custom connectors are unavailable during the trial. |
| What it does | Customer Journey Analytics unifies identity and interaction data across channels, devices, online and offline touchpoints for customer-level analysis. | Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows. |
Plans
Adobe Customer Journey Analytics
- SelectPriced on request
- PrimePriced on request
- UltimatePriced on request
- Adobe Customer Journey AnalyticsPriced on request
- Customer Journey AnalyticsPriced on request
In their own words
Adobe Customer Journey Analytics
Adobe Customer Journey Analytics brings online and offline customer data together to analyze interactions across channels, devices, and time. It combines data, including CRM data, into unified profiles and supports event, profile, and lookup data. Users can adjust data views and fields in the interface. Analysis Workspace provides drag-and-drop analysis across data sets without requiring SQL. Built-in AI can generate insights and captions, create presentation-ready slides, and support natural-language queries. Attribution options include algorithmic, rules-based, and participation models for examining marketing touchpoints. The product can also structure LLM prompts, responses, and conversations into signals such as sentiment, intent, and engagement patterns. It runs on Adobe Experience Platform, where usage policies, sensitivity labels, role-based permissions, and policy alerts apply; Adobe states that platform data is encrypted in transit and at rest. Available capabilities include real-time data refresh, custom dashboards, CRM reporting, pipeline tracking, budgeting, forecasting, scenario planning, ROI reporting, event tracking, conversion funnels, and ecommerce tracking. It is available through web and API. Adobe offers a free-trial option but does not specify its duration; pricing is available on request.