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Tech riderRev. 8 Oct 2026

Motiv

Ch 166.6of 38 Marketing Attribution Software
  1. 1Runs onAPI, Web
  2. 2Costsfree trial · paid from $179/mo
  3. 3Multi-touch attributionYes
  4. 4Attribution modelscustom
  5. 5Offline data attributionYes
  6. 6Revenue attributionYes
  7. 7Data retentionannual
7 lines stated Written from the maker's own pages: getmotiv.io
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The Motiv homepage

Overview

Motiv is ranked #16 of 38 in marketing attribution software on Specifiction. It runs on API, Web. There is no free plan. A free trial is offered. Paid plans start at $179/mo.

Motiv plans and pricing

All plans
Starter $179/mo Monthly; annual billing is 20% off and billed upfront 300 conversions/mo · 1 revenue source · 2 lead sources · 1 seat getmotiv.io · 8 Oct 2026
Growth $499/mo Monthly; annual billing is 20% off and billed upfront 1,500 conversions/mo · 2 revenue sources · 5 lead sources · 3 seats getmotiv.io · 8 Oct 2026
Scale $999/mo Monthly; annual billing is 20% off and billed upfront 6,000 conversions/mo · 5 revenue sources · 15 lead sources · 5 seats getmotiv.io · 8 Oct 2026
Enterprise Not published Custom volume · Unlimited sources & seats · SLA + DPA getmotiv.io · 8 Oct 2026

Compared on marketing attribution software

Free plan
Nogetmotiv.io
Multi-touch attribution
Yesgetmotiv.io
Attribution models
customgetmotiv.io
Offline data attribution
Yesgetmotiv.io
Revenue attribution
Yesgetmotiv.io
Data retention
annualgetmotiv.io

Facts

Product
Motiv is a server-side conversion intelligence platform that measures conversions and reports verified ROAS across advertising channels.getmotiv.io · 8 Oct 2026
Attribution
It calculates an independent ROAS from conversion data and counts each euro of revenue once across channels.getmotiv.io · 8 Oct 2026
Consent handling
Conversions are classified as Observed or Restricted, and Restricted conversions are not dispatched to ad platforms.getmotiv.io · 8 Oct 2026
Conversion details
The product provides a per-conversion reasoning view, click path, consent status, click IDs, and dispatch outcome.getmotiv.io · 8 Oct 2026
Controls
Users can configure routing rules, automation rules, custom event types, and attribution models including last click, first click, linear, time decay, and last non-direct.getmotiv.io · 8 Oct 2026
Integrations
Motiv lists integrations including Shopify, WooCommerce, HubSpot, Stripe, Mollie, Pipedrive, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Microsoft Ads.getmotiv.io · 8 Oct 2026
Supported scale
The integrations page states that Motiv supports 30+ sources and 14 ad platforms.getmotiv.io · 8 Oct 2026
Privacy and hosting
The site states that data is stored in Germany with Hetzner and identifies ISO 27001 in its pricing feature comparison.getmotiv.io · 8 Oct 2026
Target users
The maker presents Motiv for eCommerce, lead generation, and SaaS businesses.getmotiv.io · 8 Oct 2026
Support
Pricing lists self-serve documentation and knowledge base, email support, and onboarding support, with guided setup calls on Starter and Growth and dedicated onboarding on Scale and Enterprise.getmotiv.io · 8 Oct 2026
Usage limits
Monthly conversion allowances vary by plan, and extra conversions are charged at the plan's stated per-conversion overage rate.getmotiv.io · 8 Oct 2026
Trial
Every plan offers a 14-day free trial without requiring a credit card.getmotiv.io · 8 Oct 2026

Company

Headquarters
Amsterdam, Netherlandsgetmotiv.io · 28 Sept 2026

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Where it ranks on Specifiction

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