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SPECIFICTION
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Airbridge vs Motiv

Airbridge

airbridge.io

Motiv

getmotiv.io

Side by side

FigureAirbridgeMotiv
Price from$40/mo$179/mo
Free plan——
Free trialYesYes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published24
Spec score · Marketing Attribution Software9.2 (#1)7.7 (#20)
AttributionThe service attributes downstream events such as trials, subscriptions and revenue to acquisition sources.It calculates an independent ROAS from conversion data and counts each euro of revenue once across channels.
HeadquartersSeoul, South KoreaAmsterdam, Netherlands
IntegrationsThe integrations directory advertises more than 374 integrations, including ad networks, subscription tools and data partners.Motiv lists integrations including Shopify, WooCommerce, HubSpot, Stripe, Mollie, Pipedrive, Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and Microsoft Ads.
SupportAll plans include documentation, developer guides, API references, and ticket-based technical and product support; Growth includes a dedicated CSM.Pricing lists self-serve documentation and knowledge base, email support, and onboarding support, with guided setup calls on Starter and Growth and dedicated onboarding on Scale and Enterprise.

Plans

Airbridge

  • Core Plan$40 a month
  • Growth PlanPriced on request

Airbridge pricing →

Motiv

  • Starter$179 a month
  • Growth$499 a month
  • Scale$999 a month
  • EnterprisePriced on request

Motiv pricing →

In their own words

Airbridge

Airbridge is a mobile measurement partner that attributes and analyzes advertising across mobile, web, PC, console, and connected TV. It links ad spend, app events, and subscription revenue to help show which campaigns bring in paying subscribers. Reports cover revenue, return on ad spend, subscriber value, funnels, retention, and predictive lifetime value up to 180 days. Deep-link tools include direct and deferred links, short links, QR codes, and web-to-app routing. Signal Hold can delay a conversion postback for up to 24 hours and discard it if a matching cancellation comes in; this feature currently applies only to Meta Ads. Core covers Google, Meta, Apple Ads, and TikTok attribution, standard events, and up to two third-party integrations. Growth supports more than 330 ad networks and platforms, custom event tracking, unlimited integrations, and a dedicated customer success manager. Airbridge supports Android, iOS, web, and API integrations. Core costs $40 a month, includes 500K data points, then charges $0.0001 per data point; it has no annual contract. A 30-day trial is listed.

Visit airbridge.io

Motiv

Motiv has no write-up on Specifiction yet; its figures are above.

Visit getmotiv.io