Attribution

Spec sheet

Product

Attribution provides multi-touch attribution, media mix modeling, and incrementality testing, with a native MCP server for Claude and other MCP-compatible AI.Read 11 Oct 2026 · attributionapp.com

Integrations

Named integrations include Google, Meta, LinkedIn, TikTok, Reddit, Pinterest, Quora, Microsoft Ads, HubSpot, Salesforce, Segment, Shopify, Stripe, and Snowflake.Read 11 Oct 2026 · attributionapp.com

Mobile apps

Attribution says it does not directly support mobile apps, but app data can be ingested through tools such as AppsFlyer or Branch via Segment.Read 11 Oct 2026 · attributionapp.com

Privacy

The privacy policy says customer-provided personal data is processed on the customer's instructions and is not sold or shared for cross-context behavioral advertising.Read 11 Oct 2026 · attributionapp.com

Support

Pro includes email support and optional managed onboarding; Custom includes managed onboarding and a support tier tailored to the plan.Read 11 Oct 2026 · attributionapp.com

Headquarters

Corte Madera, California, United StatesRead 28 Sep 2026 · attributionapp.com

AI data use

The privacy policy says Attribution does not use personal data to train generalized AI models and does not permit service providers to do so.Read 11 Oct 2026 · attributionapp.com

Attribution models

It supports first-touch, last-touch, linear, time-decay, and position-based attribution models.Read 11 Oct 2026 · attributionapp.com

Auditability

Dashboard metrics can be traced to underlying visits, touchpoints, cost allocations, and credit assignments.Read 11 Oct 2026 · attributionapp.com

B2B and B2C use

The product describes use for B2B pipeline and revenue attribution as well as B2C purchase attribution.Read 11 Oct 2026 · attributionapp.com

Company address

The privacy policy lists Attribution Inc. at 145 Corte Madera Town Cntr. #445, Corte Madera, California 94925.Read 11 Oct 2026 · attributionapp.com

Data export

Raw visit-level and user-level data export to Snowflake, BigQuery, and Redshift is described as available through a built-in ETL service, with warehouse exports offered as an add-on.Read 11 Oct 2026 · attributionapp.com

Notable limits

The pricing page lists a $10 charge per 1,000 monthly tracked website visitors above the Pro plan limit.Read 11 Oct 2026 · attributionapp.com

Offline tracking

The Custom plan includes offline channel tracking such as meetings, webinars, and mailers, plus TV and broadcast tracking.Read 11 Oct 2026 · attributionapp.com

Tracking

The product tracks visits, ad spend, and revenue at the user and account level to calculate metrics such as CAC, ROAS, CAC payback, and LTV:CAC.Read 11 Oct 2026 · attributionapp.com

Plans and prices

Every Attribution plan and price →

Where Specifiction places it

• Marketing Attribution Software#14 of 388.3
• Web analytics tools#104 of 1427.6