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Zobrx

zobrx.com

From $79/mo Free plan WebAPI
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Spec score 7.6 #25 of 38 in Marketing Attribution Software

What it is

Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics for marketing measurement. Attribution choices include Markov-chain removal-effect and Shapley value models, alongside first-click, last-click, time-decay and position-based approaches. Its Bayesian Marketing Mix Model is rebuilt every 24 hours and uses channel saturation curves, geo decomposition and long-tail ad-stock decay. Geo-lift tests select matched control regions with synthetic-control methods and report 95%-confidence results. For Amazon impression-level data, Marketing Cloud clean-room analytics supports privacy-safe SQL for path-to-purchase and cross-device questions. The integrations directory lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI. Exports can use a public REST API, webhooks or SDKs for Python, Node.js, PHP and Go. Zobrx offers a free plan and a 14-day trial without a credit card. Paid plans start at $79 a month billed annually; Growth is $319 a month and Scale is $1,199 a month, both billed annually.

Spec sheet

Product
Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics.Read 3 Oct 2026 · zobrx.com
Trial
Zobrx advertises a 14-day free trial with no credit card required and cancellation at any time.Read 3 Oct 2026 · zobrx.com
Integrations
The integrations page lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI.Read 3 Oct 2026 · zobrx.com
Security
The security page says data is encrypted with AES-256-GCM at rest for credentials and PII, and TLS 1.3 in transit.Read 3 Oct 2026 · zobrx.com
Compliance
The page lists GDPR, CCPA/CPRA and India DPDP 2023 as compliant; SOC 2 Type II is in audit and ISO 27001 is in progress.Read 3 Oct 2026 · zobrx.com
Support
The Growth plan includes priority chat and Slack support, while Scale includes a dedicated Customer Success Manager.Read 3 Oct 2026 · zobrx.com
Headquarters
Noida, Uttar Pradesh, IndiaRead 23 Sep 2026 · zobrx.com
Founded
2024Read 23 Sep 2026 · zobrx.com
AI data handling
Zobrx says its Groq and Gemini endpoints use enterprise no-retention contracts and customer data is never used for training.Read 3 Oct 2026 · zobrx.com
Attribution models
It offers Markov-chain removal-effect and Shapley value models alongside first-click, last-click, time-decay and position-based attribution.Read 3 Oct 2026 · zobrx.com
Data export
Zobrx offers a public REST API, webhooks, and SDKs for Python, Node.js, PHP and Go.Read 3 Oct 2026 · zobrx.com
Incrementality
Geo-lift tests use synthetic-control methods to select matched control regions and report 95%-confidence results.Read 3 Oct 2026 · zobrx.com
Marketing Mix Modeling
Its daily Bayesian MMM uses channel saturation curves, geo decomposition and long-tail ad-stock decay, and is rebuilt every 24 hours.Read 3 Oct 2026 · zobrx.com
Privacy analytics
Amazon Marketing Cloud clean-room analytics supports privacy-safe SQL against Amazon impression-level data for path-to-purchase and cross-device questions.Read 3 Oct 2026 · zobrx.com

Plans and prices

Free Free billed annually Up to 3 Shopify stores · 30 days of data · 1 team seat · basic reporting · email support Read 3 Oct 2026 · zobrx.com
Starter $79 a month billed annually Up to $25K/mo tracked ad spend · 3 Google Ads, 3 Meta, 1 LinkedIn account · 5 team seats · 13 months data retention Read 3 Oct 2026 · zobrx.com
Growth $319 a month billed annually Up to $250K/mo tracked ad spend · Up to 25 ad accounts · 20 team seats · 24 months data retention Read 3 Oct 2026 · zobrx.com
Scale $1,199 a month billed annually Up to $2M/mo tracked ad spend · Up to 250 ad accounts · Unlimited seats · 36 months data retention Read 3 Oct 2026 · zobrx.com
Agency Priced on request 20+ client workspaces · volume pricing · 24–36 months data retention Read 3 Oct 2026 · zobrx.com
Enterprise Priced on request Unlimited accounts, seats and workspaces · unlimited tracked ad spend · custom data retention up to 7 years Read 3 Oct 2026 · zobrx.com

Every Zobrx plan and price →

Strong points and limits

Strong points

  • Includes Markov-chain and Shapley attribution models.
  • Rebuilds its Bayesian marketing mix model every 24 hours.
  • Geo-lift tests report results at 95% confidence.
  • Lists 92+ integrations across marketing and data services.
  • Offers REST API, webhooks and four SDKs.

Limits

  • Starter begins at $79 a month billed annually.
  • Free plan is limited to three Shopify stores and 30 days of data.
  • SOC 2 Type II is in audit; ISO 27001 is in progress.

Who it suits

Zobrx suits marketing teams seeking attribution alongside media-mix modeling, incrementality testing and Amazon clean-room analysis. Its export options may also suit teams connecting measurement data to other systems.

Verdict

Zobrx brings several measurement methods together and provides multiple data export routes. Its plans specify different tracked-spend, account, seat and retention limits, so buyers should check the fit of the applicable tier.

Where Specifiction places it

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