Adjust vs Zobrx

Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.

Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics for marketing measurement. Attribution choices include Markov-chain removal-effect and Shapley value models, alongside first-click, last-click, time-decay and position-based approaches. Its Bayesian Marketing Mix Model is rebuilt every 24 hours and uses channel saturation curves, geo decomposition and long-tail ad-stock decay. Geo-lift tests select matched control regions with synthetic-control methods and report 95%-confidence results. For Amazon impression-level data, Marketing Cloud clean-room analytics supports privacy-safe SQL for path-to-purchase and cross-device questions. The integrations directory lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI. Exports can use a public REST API, webhooks or SDKs for Python, Node.js, PHP and Go. Zobrx offers a free plan and a 14-day trial without a credit card. Paid plans start at $79 a month billed annually; Growth is $319 a month and Scale is $1,199 a month, both billed annually.