Attributy vs Zobrx
Attributy
attributy.com
Zobrx
zobrx.comSide by side
| Figure | Attributy | Zobrx |
|---|---|---|
| Price from | $799/mo | $79/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 3 | 6 |
| Spec score · Marketing Attribution Software | 9.1 (#3) | 7.6 (#25) |
| Founded | 2020 | 2024 |
| Headquarters | Tampa, Florida, United States | Noida, Uttar Pradesh, India |
| Integrations | The privacy policy lists implemented connectors for Google Ads, Meta Ads, LinkedIn Ads, Microsoft Advertising, TikTok Ads, X Ads, Snapchat Ads, Pinterest Ads, Campaign Manager 360, Display & Video 360, Outbrain and HubSpot. | The integrations page lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI. |
| Marketing mix modeling | Attributy includes marketing mix modeling alongside multi-touch attribution. | Its daily Bayesian MMM uses channel saturation curves, geo decomposition and long-tail ad-stock decay, and is rebuilt every 24 hours. |
| Product | Attributy reconciles online and offline marketing channels to show what drives revenue. | Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics. |
| Security | Attributy says browser traffic is encrypted, production access is restricted, and customer accounts are logically separated. | The security page says data is encrypted with AES-256-GCM at rest for credentials and PII, and TLS 1.3 in transit. |
| Support | Capterra lists phone support, chat, knowledge base, FAQs and help-desk support for Attributy. | The Growth plan includes priority chat and Slack support, while Scale includes a dedicated Customer Success Manager. |
Plans
Attributy
- Starter$799 a month
- Professional$1,999 a month
- EnterprisePriced on request
Zobrx
- FreeFree
- Starter$79 a month
- Growth$319 a month
- Scale$1,199 a month
- AgencyPriced on request
- EnterprisePriced on request
In their own words
Zobrx
Zobrx combines multi-touch attribution, Marketing Mix Modeling, geo-lift incrementality testing and clean-room analytics for marketing measurement. Attribution choices include Markov-chain removal-effect and Shapley value models, alongside first-click, last-click, time-decay and position-based approaches. Its Bayesian Marketing Mix Model is rebuilt every 24 hours and uses channel saturation curves, geo decomposition and long-tail ad-stock decay. Geo-lift tests select matched control regions with synthetic-control methods and report 95%-confidence results. For Amazon impression-level data, Marketing Cloud clean-room analytics supports privacy-safe SQL for path-to-purchase and cross-device questions. The integrations directory lists 92+ connectors across advertising, analytics, CRM, ecommerce, messaging, warehouses and AI. Exports can use a public REST API, webhooks or SDKs for Python, Node.js, PHP and Go. Zobrx offers a free plan and a 14-day trial without a credit card. Paid plans start at $79 a month billed annually; Growth is $319 a month and Scale is $1,199 a month, both billed annually.