MTK Attribution

Spec sheet

Purpose

MTK Attribution attaches a lead’s marketing journey, including the ad that created it and later paid touches, to the lead in a CRM.Read 9 Oct 2026 · boggsmtk.com

Intended users

The maker describes MTK as made for agencies, with licensing per client and management through one dashboard.Read 9 Oct 2026 · boggsmtk.com

Support

The site lists email support at [email protected] and a Discord support link.Read 9 Oct 2026 · boggsmtk.com

Ad influence

Fields include the most recent paid touch, time since that touch, and the number of paid touches in the journey.Read 9 Oct 2026 · boggsmtk.com

Attribution data

The product describes 43 attribution data points on each lead, including first and last touch, click IDs, journey information, and ad influence.Read 9 Oct 2026 · boggsmtk.com

Click IDs

The tag captures ad-platform cookies and click IDs including gclid, gbraid, wbraid, msclkid, fbclid, _fbc, and _fbp for server-side tracking workflows.Read 9 Oct 2026 · boggsmtk.com

CRM and data delivery

Attribution values can be written into hidden form fields with names the user chooses and into the dataLayer; the page names HubSpot and Salesforce as examples.Read 9 Oct 2026 · boggsmtk.com

Forms

It says it works with on-page forms including Webflow, Wix, Squarespace, Elementor, Gravity Forms, GoHighLevel, Framer, and plain HTML, including dynamically injected forms.Read 9 Oct 2026 · boggsmtk.com

Installation

The maker says installation uses one Google Tag Manager Custom HTML tag and a license key for each client site, with no build step or site rebuild.Read 9 Oct 2026 · boggsmtk.com

Privacy and consent

The product says it sets no third-party cookies and does no cross-site tracking, and that the site operator is responsible for disclosure and collecting regionally required visitor consent.Read 9 Oct 2026 · boggsmtk.com

Reliability

The tag is served from Cloudflare’s edge and is described as fail-open, so a load failure should not prevent the form from submitting.Read 9 Oct 2026 · boggsmtk.com

Timezone and imports

The product says it can render timestamps in the client’s GA4 or ad-platform timezone and provides payloads for Meta CAPI event_time and Google Ads offline import.Read 9 Oct 2026 · boggsmtk.com

Touchpoints

It records each return visit as a touchpoint and preserves the first touch instead of overwriting it when a visitor returns through another channel.Read 9 Oct 2026 · boggsmtk.com

Plans and prices

Every MTK Attribution plan and price →

Where Specifiction places it

• Marketing Attribution Software#23 of 387.6
• Conversion Tracking#16 of 247.5