Adjust vs MTK Attribution
Adjust
adjust.com
MTK Attribution
boggsmtk.comSide by side
| Figure | Adjust | MTK Attribution |
|---|---|---|
| Price from | Free | $29/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 4 | 4 |
| Spec score · Marketing Attribution Software | 9.1 (#2) | 7.6 (#23) |
| Spec score · Conversion Tracking | 9.1 (#2) | 7.5 (#16) |
| Purpose | Adjust describes itself as an attribution and analytics suite for app marketers to measure, optimize, and grow app marketing across platforms. | MTK Attribution attaches a lead’s marketing journey, including the ad that created it and later paid touches, to the lead in a CRM. |
| Support | Base clients receive English email-only support and the Help Center; broader support is described as available in 25 languages. | The site lists email support at [email protected] and a Discord support link. |
Plans
MTK Attribution
- Attribution — Single site$29 a month
- Attribution — Up to 30 sites$299 a month
- Attribution — Up to 50 sites$399 a month
- Attribution — Additional pricingPriced on request
In their own words
Adjust
Adjust is an attribution and analytics suite for app marketers measuring marketing activity across platforms. Its measurement offering connects marketing touchpoints across mobile, web, connected TV, PC, and console. Datascape combines marketing data with reports, visualizations, dashboards, and performance metrics. Growth Copilot lets users ask plain-language questions in Datascape, while Adjust MCP connects Adjust data to existing AI workflows. TrueLink creates branded deep links that can direct users to specific locations within an app across channels and environments. Audience tools support building, analyzing, and A/B testing custom groups for retargeting, and the partner marketplace lists ad networks, analytics platforms, and data management solutions. The free Base plan includes up to 1,500 monthly attributions for up to 12 months. Core and Enterprise pricing is available through sales. Growth Solutions such as TrueLink, Web Attribution, Fraud Prevention Suite, Data Residency, and PC & Console are paid add-ons for Core and Enterprise clients. Base clients receive English email-only support and the Help Center. Adjust says it was founded in 2012 and is an AppLovin company.
MTK Attribution
MTK Attribution has no write-up on Specifiction yet; its figures are above.