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ObserviX Attribution
observix.ai
Spec sheet
- Purpose
- ObserviX Attribution connects marketing touchpoints such as ad clicks, email opens, and organic visits to revenue.Read 8 Oct 2026 · observix.ai
- Intended users
- The company presents the product for marketers and agencies, B2C teams, and B2B teams.Read 8 Oct 2026 · observix.ai
- Support
- Every account includes guided onboarding with an implementation specialist for data mapping, privacy configuration, and dashboard setup.Read 8 Oct 2026 · observix.ai
- Headquarters
- Chicago, Illinois, United StatesRead 28 Sep 2026 · observix.ai
- Attribution models
- The page describes six models, including first-touch, last-touch, linear, time-decay, and position-based, with side-by-side comparison.Read 8 Oct 2026 · observix.ai
- Budget planning
- A budget optimization view projects before-and-after effects of shifting channel spend.Read 8 Oct 2026 · observix.ai
- Channel analysis
- Channel views include spend, revenue, ROAS, cost per acquisition, and conversion rate.Read 8 Oct 2026 · observix.ai
- Company headquarters
- ObserviX, Inc. lists its address as 20 N Wacker Dr, Suite 1200, Chicago, Illinois 60606, United States.Read 8 Oct 2026 · observix.ai
- CRM integrations
- The product page says offline conversions can sync from CRM systems such as HubSpot and Salesforce.Read 8 Oct 2026 · observix.ai
- Model data requirement
- The AI-driven attribution model requires at least 30 days of conversion data to produce reliable results.Read 8 Oct 2026 · observix.ai
- Reporting
- Users can share executive reports by link, schedule weekly or monthly delivery, and export reports to PDF.Read 8 Oct 2026 · observix.ai
- Security and privacy
- The company says it uses first-party data and states that ObserviX is GDPR and CCPA compliant, uses encryption and role-based access, and separates each customer's database.Read 8 Oct 2026 · observix.ai
- Setup
- Attribution uses data from the ObserviX Pixel and Web Analytics, and the page says standard UTMs are the only manual tagging needed.Read 8 Oct 2026 · observix.ai
- Supported platforms
- The company says ObserviX works with modern web frameworks, mobile iOS and Android, server-side events, and CDPs such as Segment or RudderStack.Read 8 Oct 2026 · observix.ai
Plans and prices
Standard $100 a month 83.33$/month 100,000 events/month · 1 workspace · 3 seats · unlimited websites · 3-year analytics retention Read 8 Oct 2026 · observix.ai
Pro $150 a month 125$/month 500,000 events/month · 5 workspaces · unlimited seats and websites · ad platform integrations · full white-label · 5-year analytics retention Read 8 Oct 2026 · observix.ai
Enterprise $299 a month 249.17$/month unlimited events/month · 25,000 tokens/month · unlimited sessions/month · 2,000 companies · 1,000 keywords/month · API access · SSO · audit logs · priority and dedicated support Read 8 Oct 2026 · observix.ai
Where Specifiction places it
- Marketing Attribution Software#18 of 387.9
