Factors.ai vs Leadfeeder
Factors.ai
factors.ai
Leadfeeder
leadfeeder.comSide by side
| Figure | Factors.ai | Leadfeeder |
|---|---|---|
| Price from | $199/mo | €79/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Visitor Identification Software | 9.0 (#1) | 8.9 (#3) |
| Spec score · Website Visitor Identification Software | 9.0 (#1) | 9.0 (#2) |
| Spec score · Website Visitor Tracking Software | 9.0 (#2) | 8.9 (#4) |
| Spec score · Sales Intelligence Software | 8.8 (#4) | 8.8 (#5) |
| Spec score · AI Lead Generation Software | 8.8 (#5) | 8.8 (#6) |
| Spec score · Sales Prospecting Software | 8.8 (#7) | 8.8 (#9) |
| API authentication | API requests use bearer authentication with a project-specific private token and return 401 when the token is missing or invalid. | Developers can use API keys or OAuth 2.0, with OAuth recommended for multi-user or production integrations needing scoped permissions. |
| CRM integrations | Official integrations include HubSpot, Salesforce, Leadsquared and Zoho, with company, deal, account or opportunity synchronization options. | Native integrations include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics and Zoho. |
| Founded | 2019 | Crunchbase states that Leadfeeder was founded in 2012 and based in Helsinki, Finland. |
| Headquarters | Wilmington, Delaware, United States | The company lists Dealfront Group GmbH dba Leadfeeder at Durlacher Allee 73, Karlsruhe, Germany, with a Finland office in Helsinki. |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. |
| Public API | The Account Journey API is a GET endpoint at api.factors.ai that returns chronological user activities for an account domain with date, event and user filters. | The unified API supports company and contact operations, filtered web visits and custom feeds, list/tag/custom-field management, and IP enrichment. |
| Rating on G2 | 4.5 out of 5 from 244 reviews | 4.3 out of 5 stars from 866 reviews |
| Rating on GetApp | 4.8 out of 5 from 20 reviews | 4.2 out of 5 from 135 reviews |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest. |
| What it does | Factors.ai is a B2B account-intelligence and marketing analytics platform that combines website, CRM, advertising and intent data for go-to-market teams. | Leadfeeder identifies companies visiting a B2B website, shows engagement and intent signals, and helps teams turn that activity into qualified pipeline. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.