Factors.ai vs Factors.ai
Factors.ai
factors.aiFactors.ai
factors.aiSide by side
| Figure | Factors.ai | Factors.ai |
|---|---|---|
| Price from | $199/mo | $199/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Visitor Identification Software | 8.4 (#5) | 9.0 (#1) |
| Spec score · Revenue Operations Software | 8.3 (#5) | 8.9 (#1) |
| Spec score · Website Visitor Identification Software | 8.4 (#7) | 9.0 (#1) |
| Spec score · Lead Scoring Software | 8.4 (#6) | 9.0 (#3) |
| Spec score · Account-Based Marketing Software | 8.3 (#9) | 8.9 (#2) |
| Spec score · Website Visitor Tracking Software | 8.4 (#8) | 9.0 (#2) |
| Spec score · Lead Qualification Software | 8.1 (#9) | 8.7 (#6) |
| Spec score · Email Marketing Analytics Software | 8.2 (#17) | 8.9 (#4) |
| Spec score · AI Lead Generation Software | 8.2 (#15) | 8.8 (#5) |
| Spec score · Sales Intelligence Software | 8.2 (#15) | 8.8 (#4) |
| Spec score · Marketing Attribution Software | 8.2 (#16) | 8.9 (#7) |
| Spec score · Web analytics tools | 8.1 (#64) | 8.4 (#44) |
| Spec score · Sales Prospecting Software | 8.1 (#22) | 8.8 (#7) |
| Attribution | Factors says it tracks first-touch, last-touch, and influenced attribution together. | Its analytics includes funnel, event, advertising, content, SEO and multi-touch attribution analysis. |
| Headquarters | Wilmington, Delaware, United States | Wilmington, Delaware, United States |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, Slack, Microsoft Teams, Segment, G2, Zapier, and Make.com. | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. |
| Product | Factors describes itself as an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. |
| Visitor identification | The Lite plan identifies companies visiting a website and analyzes website traffic. | The product uses waterfall enrichment to identify more than 75% of anonymous website-company traffic and can associate likely visitor geography and job titles. |
Plans
Factors.ai
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.