Dealfront vs Factors.ai

Dealfront’s Leadfeeder identifies B2B companies that visit a website, including visitors who leave no form submission. It is aimed at sales and marketing teams and combines visitor identification with a real-time global database listed as 60 million companies and 400 million verified contacts. More than 100 filters and 40-plus real-time buying signals support targeting. Campaigns offers B2B display advertising, and Dealfront says LinkedIn audience matching exceeds 90%. Teams can receive Slack or email alerts when target accounts engage with key content. CRM connections include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365 and Zoho; Slack and Zapier are also listed, with Zapier able to pass Leadfeeder data to over 5,000 apps. Lite is free, with seven days of visitor history and up to 100 identified companies monthly. Discover is €79 a month billed annually, and a 14-day trial is available. Dealfront runs on the web, as an extension and via API. It says its infrastructure is hosted in AWS within the EU/EEA, with data encrypted in transit and at rest. Its privacy approach provides fewer personal phone numbers and mobile direct dials than others.

Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.