ActiveProspect vs Leadfeeder
ActiveProspect
activeprospect.com
Leadfeeder
leadfeeder.comSide by side
| Figure | ActiveProspect | Leadfeeder |
|---|---|---|
| Price from | $10/mo | €79/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · Lead Generation Software | 9.4 (#1) | 9.0 (#4) |
| Founded | The company and BBB records identify 2004 as the business start year. | Crunchbase states that Leadfeeder was founded in 2012 and based in Helsinki, Finland. |
| Headquarters | Austin, Texas, United States | The company lists Dealfront Group GmbH dba Leadfeeder at Durlacher Allee 73, Karlsruhe, Germany, with a Finland office in Helsinki. |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. |
| Rating on Capterra | 0.0 out of 5 from 0 reviews | 4.2 out of 5 from 136 reviews |
| Rating on G2 | 4.6 out of 5 from 70 reviews | 4.3 out of 5 stars from 866 reviews |
| Rating on GetApp | 4.0 out of 5 from 1 review | 4.2 out of 5 from 135 reviews |
| Security controls | The company describes isolated networks, web application firewalls, intrusion detection, patching, penetration tests and automated vulnerability testing. | The security summary describes HTTPS/TLS encryption in transit, AES-256 encryption at rest, enforced two-factor access to production, firewalls, monitoring and detailed logging. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager. |
| What it does | ActiveProspect provides consent-based marketing software for lead certification, validation, routing, enhancement and vendor management. | Leadfeeder identifies companies visiting a B2B website, shows engagement and intent signals, and helps teams turn that activity into qualified pipeline. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
Leadfeeder
- LiteFree
- LiteFree
- Discover€79 a month
- Activate€369 a month
- Scale€599 a month
- EnterprisePriced on request
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
Leadfeeder
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.