ActiveProspect vs ConvertFlow
ActiveProspect
activeprospect.com
ConvertFlow
convertflow.comSide by side
| Figure | ActiveProspect | ConvertFlow |
|---|---|---|
| Price from | $10/mo | $25/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 5 | 10 |
| Spec score · Lead Generation Software | 9.4 (#1) | 9.1 (#3) |
| Documentation | The help center covers onboarding, product fundamentals, billing, integrations, troubleshooting and FAQs, with a separate developer portal for APIs. | The knowledge base includes setup, campaigns, popups, landing pages, quizzes, targeting, reporting, troubleshooting, GDPR and integration tutorials, with 44 campaign articles and 19 landing-page articles listed. |
| Headquarters | Austin, Texas, United States | Miami, Florida, United States |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | Listed direct integrations include Mailchimp, HubSpot, Klaviyo, Shopify, WordPress, Segment, Google Analytics, Salesforce, Meta, Attentive, Customer.io and many others. |
| Rating on Capterra | 0.0 out of 5 from 0 reviews | 4.5 out of 5 from 30 reviews |
| Rating on G2 | 4.6 out of 5 from 70 reviews | 4.5 out of 5 from 56 reviews |
| Scale | ActiveProspect reports 3k+ customers, 55k+ publishers certifying leads, and 1 billion leads certified annually. | ConvertFlow says its platform powers more than 200,000 funnels for over 10,000 brands. |
| Security controls | The company describes isolated networks, web application firewalls, intrusion detection, patching, penetration tests and automated vulnerability testing. | ConvertFlow's terms say it implements measures intended to protect customer and consumer data from loss, misuse and unauthorized access, while warning that protection is not guaranteed. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Paid plans include campaign-launch and split-testing assistance, while higher tiers add onboarding, private Slack, dedicated account management and optimization meetings. |
| What it does | ActiveProspect provides consent-based marketing software for lead certification, validation, routing, enhancement and vendor management. | ConvertFlow is an ecommerce funnel platform for creating, testing and personalizing popups, forms, quizzes, landing pages, product recommendations and related campaigns. |
Plans
ActiveProspect
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
ConvertFlow
- FreeFree
- Personal$29 a month
- Prime$99 a month
- Pro$299 a month
- Personal$300 a year
- Prime$996 a year
- Custom$999 a month
- Plus$999 a month
- Pro$3,000 a year
- Plus$9,996 a year
In their own words
ActiveProspect
ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.
ConvertFlow
ConvertFlow is a funnel platform for creating quizzes, forms, popups, landing pages, surveys, product recommendations, upsells, cross-sells, and embedded calls to action. Campaigns can target visitors based on quiz answers, cart activity, visit history, custom fields, and CRM contact segments. Remix AI can generate and optimize funnels using knowledge from more than 200,000 experiments. Teams can publish landing pages to Shopify or host them on a custom domain with HTTPS. Testing options include A/B, multivariate, and round-robin split tests, as well as AI-generated tests and scheduled experiments. Integrations span marketing, ecommerce, CRM, analytics, and automation tools, with Zapier, Segment, custom webhooks, and a JavaScript API also available. ConvertFlow offers web and API access. Its free plan includes five funnel campaigns, but integrations require a paid plan. Personal includes up to 10,000 monthly funnel views and 10 campaigns; the listed paid starting price is $25/mo billed annually. Higher plans add capacity and features such as CRM and SMS integrations, split testing, and account support.