Ad Layer vs Adacado
Ad Layer
adlayer.se
Adacado
adacado.comSide by side
| Figure | Ad Layer | Adacado |
|---|---|---|
| Price from | — | $0.25/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 1 | 7 |
| Spec score · Ad Design Software | 7.4 (#17) | 8.3 (#9) |
| Spec score · Display Ad Design Software | 7.3 (#13) | 8.3 (#6) |
| Audience | The maker describes Ad Layer as built for brands and agencies, and lists customers across the Nordics and beyond. | Adacado says its platform is for brands, businesses, and agencies. |
| Channels | The site names Meta, TikTok, YouTube, DOOH, and banners as channels supported in one interface. | Adacado describes campaign delivery across display, social, and connected TV from a single dashboard. |
| Headquarters | Stockholm, Sweden | Vancouver, British Columbia, Canada |
| Support | The maker says its experts can help tailor the setup to a team's workflow, and a customer testimonial describes specialist support from day one. | Adacado lists support by email and says live chat is available daily from 6am to 6pm Pacific time. |
Plans
Adacado
- Start For FreeFree
- Static Ads — Ad serving only$0.25 a month
- Static Ads — Prospecting$0.50 a month
- Dynamic Ads — Ad serving only$1.25 a month
- Dynamic Ads — Prospecting$1.50 a month
- Static Ads — Retargeting$2.25 a month
- Dynamic Ads — Retargeting$3.25 a month
In their own words
Adacado
Adacado is a web-based, do-it-yourself advertising platform for building static or dynamic display ads and running campaigns across the web. Its editor supports animations, video, icons, a free stock library, and customizable templates. Campaign and advertiser management includes multi-user access, while performance reports can be viewed or downloaded by theme or format. Adacado describes campaign delivery across display, social, and connected TV from one dashboard. Shopify integration imports product inventory for dynamic product and shoppable ads; Dispatch-connected shoppable ads can include a buy button for checkout within the ad. Data feeds can use hosted HTTP or HTTPS URLs, FTP, CSV, TXT, XML Google Product Feeds, or Google Sheets. A free option provides 300 impressions per day and 120 days of advertising per advertiser. Paid plans are priced by CPM, starting at $0.25 for static ad serving only. Adacado says it is intended for brands, businesses, and agencies, not users seeking fully managed services or only social ads.