Adbeat vs Apptica
Adbeat
adbeat.com
Apptica
apptica.comSide by side
| Figure | Adbeat | Apptica |
|---|---|---|
| Price from | $200/mo | — |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 6 | 0 |
| Spec score · Competitive Intelligence Software | 8.5 (#4) | 8.1 (#9) |
| Alerts | The platform can schedule notifications when advertisers launch new campaigns. | The homepage says users can set custom alerts for competitor updates such as new creatives, app versions, screenshots, and feature changes. |
| Founded | 2010 | Apptica's contact page says it was founded in 2017. |
| Headquarters | Walnut Creek, California, United States | Nicosia, Cyprus |
| Intended users | Adbeat describes the product as serving advertisers, agencies, ad networks, and publishers. | Apptica lists marketing specialists, sales managers, venture and investment teams, game developers, and app publishers as user groups. |
| Product | Adbeat provides competitive intelligence about competitors’ ads, media buying, traffic sources, and publishers. | Apptica describes itself as an ad intelligence and mobile app analytics platform for competitor analysis, ad creative discovery, and market trend tracking. |
| Security | Adbeat’s privacy policy says it encrypts database passwords, secures the database with a strong password, and limits personnel access on a need-to-know basis. | Its privacy policy says it uses administrative, technical, and physical measures to protect account data, while stating that it cannot guarantee unauthorized access will never occur. |
| Support | The pricing page lists email support for all paid plans and phone support for Enterprise. | Apptica's contact page invites users to share feedback and lists [email protected] for support inquiries. |
Plans
Adbeat
- Adbeat BasicFree
- Standard (yearly billing)$200 a month
- Standard$249 a month
- Advanced (yearly billing)$315 a month
- Advanced$399 a month
- EnterprisePriced on request
In their own words
Apptica
Apptica is an ad intelligence and mobile app analytics platform for examining competitors and app markets. Its Store Intelligence covers more than 10 million apps, with rankings, downloads, revenue, metadata, ratings, demographics, SDK usage, permissions, ASO insights and app comparisons. Usage Intelligence tracks daily, weekly and monthly active users, retention, stickiness and session duration across competitors, categories and regions. Ad Intelligence covers more than 175 million ad creatives and data on over 420,000 advertisers. Market Intelligence shows current and historical trends by country, category and platform, including downloads, revenue and platform share. Custom alerts can flag competitor changes such as new creatives, versions, screenshots and features. Examples of ad-strategy channels and networks include TikTok, AppLovin and Unity Ads. Apptica is available on Android, iOS and the web. It is paid, with pricing on request, and offers a free trial without a stated duration. The company says its statistical model cannot guarantee data accuracy; historical data is described as limited.