AdBlocker Ultimate vs Roadblock

AdBlocker Ultimate blocks ads and trackers in browsers, apps and across devices, with products for Windows, Android and iOS as well as browser extensions. Its Windows app adds system-level ad and tracker blocking, phishing protection and customizable exceptions. Android offers system-wide filtering, per-app controls, malware and phishing protection, custom filter rules and encrypted DNS, including DNS-over-HTTPS, DNS-over-TLS and DNSCrypt. The iOS product blocks ads, malicious domains and trackers in Safari and supports custom filters and a whitelist. Browser extensions are listed for Chrome, Firefox, Opera, Yandex and Edge; they do not use a predefined acceptable-ads list. The maker says filtering is processed locally and browsing history is not tracked. A free plan and 14-day trial are available. Listed yearly plans cost $39.99 a year for either 3 or 10 devices; lifetime licenses cost $99.99 as a one-time purchase for either device count.

Roadblock is a freemium Safari content blocker for iPhone and Mac that controls how web content loads. It blocks advertisements, including pop-ups and video ads, plus scripts that track activity on webpages and across the web. It can remove chat widgets, cookie-consent, newsletter, and notification banners, subscription overlays, and AI widgets. Custom rules can block or allow sites and content, hide elements, strip cookies, and force HTTPS. Separate profiles support Wi-Fi, cellular browsing, or family use and can be shared with friends. The iPhone page lists 322K+ built-in rules, with additional ad-blocking rules for non-English sites in 37 languages. Optional iCloud sync shares profiles and settings between Mac, iPhone, and iPad and is off by default. Roadblock says it does not collect or store personal information, and extensions do not access browsing activity or report blocked content. It supports iOS 15+ and macOS Big Sur 11+. Premium plans start at $0.99 a month or $5.99 a year.