AdCreate vs Pencil
AdCreate
adcreate.com
Pencil
trypencil.comSide by side
| Figure | AdCreate | Pencil |
|---|---|---|
| Price from | $23/mo | $11/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| API | Yes | — |
| Plans published | 8 | 13 |
| Spec score · AI Ad Creative Generators | 9.3 (#2) | 8.3 (#11) |
| Founded | 2025 | 2018 |
| Headquarters | The company describes Munich, Germany as its European headquarters and Istanbul, Türkiye as its development center. | London, England, United Kingdom |
| Licence | The service code, branding, documentation and proprietary technology belong to Generative AI Teknoloji Anonim Sirketi and may not be copied or reverse engineered. | Pencil is proprietary cloud SaaS owned or licensed by Pencil AI Limited; its terms prohibit copying, modification, reverse engineering and resale. |
| Support | Starter includes email support, Scale includes priority support, and the contact page says general support requests are typically answered within 24 hours. | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. |
| Usage limits | The pricing comparison lists a maximum video length of 10 seconds on Free and 30 seconds on paid plans; Free has limited credits and 720p exports. | Core and Growth users cannot exceed their monthly generation allocation, and unused generations do not roll over. |
| What it does | AdCreate is a web platform for generating video ads, static creatives, UGC-style ads, motion-design ads, product visuals, copy, captions, music and translated content with AI. | Pencil is a browser-based AI marketing platform that generates and publishes advertising creatives. |
Plans
AdCreate
- FreeFree
- Starter annual$23 a month
- Starter$39 a month
- Scale$99 a month
- Scale 1x$99 a month
- EnterprisePriced on request
- Scale 2xPrice not published
- Scale 3xPrice not published
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
In their own words
AdCreate
AdCreate is a platform for making video ads, UGC-style videos, motion ads and static creatives. Video generation includes text-to-video, image-to-video, reference-to-video, video extension and upscaling across multiple AI models. Exports support 16:9, 9:16, 1:1, 4:5 and custom aspect ratios; MP4 output can reach 4K on eligible plans. Motus can create a motion ad from a product URL, drawing on more than 50 professionally licensed templates and matching brand details, product images and copy. The dashboard also includes avatars, text-to-speech, music generation, subtitles, translation, background removal, an ad wizard and TrendScout, which searches a daily updated collection of more than 10 million live ads. AdCreate supports Facebook, Instagram, Google Ads, TikTok, LinkedIn and YouTube workflows, but publishing means exporting an MP4 and uploading it yourself; direct ad-platform API integrations are described as a roadmap item. The iOS app supports iPhone and iPad devices running iOS 16 or later. A free plan has limited credits, 10-second videos and 720p exports. Paid plans start at $23/mo (annual).
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.