AdCreative.ai vs Pencil
AdCreative.ai
adcreative.ai
Pencil
trypencil.comSide by side
| Figure | AdCreative.ai | Pencil |
|---|---|---|
| Price from | $39/mo | $11/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 13 |
| Spec score · Ad Design Software | 9.2 (#1) | 8.3 (#10) |
| Spec score · AI Marketing Tools | 9.2 (#1) | 8.4 (#8) |
| Spec score · Ad Creative Testing Tools | 9.2 (#1) | 8.4 (#6) |
| Spec score · Creative Management | 9.2 (#1) | 8.3 (#5) |
| Spec score · AI Video Ad Makers | 9.2 (#2) | 8.4 (#8) |
| Spec score · AI Ad Creative Generators | 9.2 (#3) | 8.3 (#11) |
| Spec score · AI Graphic Design Software | 9.2 (#3) | 8.4 (#14) |
| Headquarters | Paris, France | London, England, United Kingdom |
| Rating on G2 | 4.3 out of 5 from 794 reviews. | 4.7 out of 5 from 16 reviews |
| Rating on GetApp | 3.3 out of 5 from 169 reviews. | 4.0 out of 5 from 1 review |
| Rating on Trustpilot | 3.5 out of 5 from 4,611 reviews. | 3.8 out of 5 from 7 reviews |
| Support | GetApp lists email/help-desk support and identifies freelancers, small businesses, mid-size businesses and enterprises as typical customers. | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. |
| What it does | AdCreative.ai generates conversion-focused advertising creatives, texts, videos, product photoshoots and audience assets with AI. | Pencil is a browser-based AI marketing platform that generates and publishes advertising creatives. |
Plans
AdCreative.ai
- Starter$39 a month
- Professional$249 a month
- Ultimate$999 a month
- EnterprisePriced on request
- EnterprisePriced on request
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
In their own words
AdCreative.ai
AdCreative.ai generates ad banners, text, images, product photoshoots, and videos using AI. Its customizable creatives support multiple sizes and variations for Meta Ads, Google Ads, LinkedIn Ads, and display campaigns, with brand-kit controls and bulk generation. It can turn product photos into video ads, create UGC-style videos, and scan a webpage URL to produce ready-to-launch advertisements. Creative Scoring AI estimates performance and brand recall from uploaded creatives, while Competitor Insights AI helps examine competitors' ads and campaign approaches. Ad-account integrations link accounts to brands so designs and predictions can be tailored. Generation is unlimited, but downloading a creative uses a credit; monthly plan credits renew monthly. The seven-day free trial includes 10 credits, and there is no free plan. Starter is $20 a month billed yearly, with 10 credits, one brand, and one user. Professional is $125 a month billed yearly; Ultimate is $500 a month billed yearly. Enterprise pricing is custom. The listed platforms are iOS and web.
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.