Addepar vs Ginkgo

Addepar is a data and AI platform for investment professionals that brings financial data together and streamlines workflows. It models public and private assets for portfolio analysis across multiple asset classes, including alternatives. Users can build analytics and dashboards, model client and asset ownership structures, and review performance, allocation, risk, and tax lots. Reporting can be personalized, with workflows for generating and distributing reports. A branded client portal gives clients a live view of net worth and portfolio changes through web or mobile access. Fee management supports complex schedules, exclusions, and valuation methods, with underlying data available to audit calculations. AI-assisted parsing captures alternatives data for viewing alongside traditional assets. Prebuilt partner integrations and flexible APIs connect other systems; APIs also support data access, workflow automation, and extensions. Addepar is a hosted web-based service, with Android, iOS, web, and API platforms listed. Pricing is on request. It serves wealth managers, banks, family offices, fund managers, and institutional allocators.

Ginkgo is a web-based wealth-management platform for family offices and corporate investment platforms. It ingests, parses and reconciles financial information across asset classes from custodian feeds, data APIs and emailed PDFs, contract terms and screenshots. Its core capabilities include AI-powered data ingestion, forecasting passive asset events and customizable output. Supported assets span equities, fixed income, funds, structured products, options, private equity, alternatives, crypto and multi-currency cash. Ginkgo performs daily two-way trade reconciliation and says it detects errors automatically and sends alerts. Users can configure charts themselves in 10 minutes, request team customization in one day, or ask for a PPT/PDF template to be replicated in one week. It aggregates custodian feeds and APIs; Bloomberg feeds and sell-side research are inputs for corporate bond analysis. Ginkgo says data is hosted in AWS Singapore and does not leave Singapore. Described safeguards include AWS KMS key management, AES-256 storage encryption, TLS transmission encryption, role-based access and multifactor authentication. Third-party security certification status is still to be confirmed. Pricing is on request; deployment is free for 4–8 weeks, and the listed trial rate is $1,000 a month, with contract rate thereafter.