Addingwell vs DataCops
Addingwell
addingwell.com
DataCops
joindatacops.comSide by side
| Figure | Addingwell | DataCops |
|---|---|---|
| Price from | €90/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 10 | 3 |
| Spec score · Tag Management Software | 9.3 (#1) | 8.3 (#6) |
| Integrations | Documentation covers Meta CAPI, Google Ads, TikTok Events API, Snapchat CAPI, Pinterest CAPI, LinkedIn CAPI, Awin, Twitter, Piano, Matomo and CJ Affiliate. | The site names HighLevel, HubSpot, Shopify, Klaviyo, Brevo, Zapier, ActiveCampaign, Omnisend, and Pipedrive among its integrations. |
| Offline conversions | Addingwell documents sending offline Google Ads and GA4 conversions through Google's Data Manager API. | DataCops can send CRM stages such as booked, showed, won, and paid to advertising platforms. |
| Purpose | Addingwell provides server-side tagging built on Google Tag Manager Server-Side to recover signals lost to ad blockers, browser restrictions, and cookie deprecation. | DataCops sends later sales events from CRMs and stores to advertising platforms, matched to the original ad click. |
| Security | The product page says the platform undergoes regular external audits and maintains internal security policies. | The security policy says data in transit uses TLS, API keys are stored as salted hashes, and supported destination identifiers are hashed with SHA-256 before transmission. |
| Support | The pricing page advertises human support by email, live chat and phone. | The pricing page lists email support, priority support, technical support, and a private Slack channel across its support comparison. |
Plans
Addingwell
- FreeFree
- Free PlanFree
- 1 million requests€90 a month
- Pay as you go€90 a month
- 5 million requests€120 a month
- 12 million requests€210 a month
- 25 million requests€360 a month
- 50 million requests€640 a month
- 100 million requests€1,190 a month
- EnterprisePriced on request
In their own words
Addingwell
Addingwell provides server-side tagging built on Google Tag Manager Server-Side, designed to recover advertising signals affected by ad blockers, browser restrictions, and cookie deprecation. Its monitoring tools track tag events, alert users to problems, and provide insights into sent-data quality and cookie integrity across browsers. Infrastructure includes multiple regions, CDN, JavaScript asset proxying, and reverse-proxy capabilities for managing data flows. Documentation describes server-side event delivery to Google Analytics 4, Google Ads, and Meta, plus a separate Microsoft UET Conversion API tag. Didomi-backed consent monitoring can display consent attached to each request in real time. Addingwell offers a free plan with 100,000 requests and one-region infrastructure. Pay as you go costs €90 a month and includes 2,000,000 requests and multi-region infrastructure. Unused requests do not roll over; additional requests are calculated at the end of the billing cycle and added to the invoice. Setup requires DNS records for a tagging subdomain, with propagation taking five minutes to one hour. The service is available through the web and API for websites and Google Tag Manager Server containers.
DataCops
DataCops sends later sales events from a CRM or store to advertising platforms and matches them to the original ad click. Its first-party script records click IDs and form, signup, and checkout events on a customer's domain. It can also transmit offline CRM stages such as booked, showed, won, and paid. Named destinations include Meta, Google Ads, TikTok, LinkedIn, Reddit, Pinterest, and X; integrations include HighLevel, HubSpot, Shopify, Klaviyo, Brevo, Zapier, ActiveCampaign, Omnisend, and Pipedrive. The service checks traffic for bots, VPNs, and datacenter visits, and can stop flagged traffic from reaching ads. Health mode neutralizes event names, limits page links to the domain, and blocks unapproved fields by default. Ads Warmup accepts a CSV of up to 20,000 existing customers, while SignupCops captures login-system signups and sends them server-side with the associated click. DataCops is a web and API service headquartered in London. The free Basic plan allows 2,000 sessions; paid plans start at $49/mo billed annually, with 50,000 sessions in Business.