Addingwell vs TAGGRS
Addingwell
addingwell.comTAGGRS
taggrs.ioSide by side
| Figure | Addingwell | TAGGRS |
|---|---|---|
| Price from | €90/mo | $26/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 10 | 5 |
| Spec score · Tag Management Software | 9.3 (#1) | 8.4 (#4) |
| Audience | The maker describes the platform as built for marketers and says its services are aimed at professional clients. | TAGGRS describes its intended users as advertisers, agencies, and business owners, with agency tools for managing tracking across client portfolios. |
| Company | Addingwell says it was acquired by Didomi in 2025; its privacy policy lists its headquarters at 165 Avenue de Bretagne, 59000 Lille, France. | TAGGRS says it was founded in 2022 and lists its address in Heerenveen, Netherlands. |
| Documentation depth | The documentation includes setup, ad-blocker bypass, Safari ITP, consent, monitoring, logs, offline events, margin optimization, alerts and many destination-specific tutorials. | The documentation hub includes setup, configuration, troubleshooting, platform guides, code examples, consent tools and account-management instructions. |
| Founded | Dealroom lists Addingwell's launch date as 2021. | 2022 |
| Infrastructure | Addingwell advertises multi-region infrastructure and a 99.99% uptime guarantee for each operating region. | TAGGRS says its European infrastructure uses UpCloud, is independent of Google Cloud and supports GDPR-oriented data ownership. |
| Integrations | Documentation covers Meta CAPI, Google Ads, TikTok Events API, Snapchat CAPI, Pinterest CAPI, LinkedIn CAPI, Awin, Twitter, Piano, Matomo and CJ Affiliate. | Named integrations include Google Analytics 4, Google Ads, Meta, TikTok, Pinterest, LinkedIn Ads, Shopify, and platforms connectable through Google Tag Manager. |
| Plan limits | Unused requests do not carry over to the next month, and additional requests are calculated at the end of the billing cycle and included on the invoice. | The pricing page says a TAGGRS account is intended for one website, while multiple subdomains can be added using its multi-domain tool. |
| Praise: support | Trustpilot reviewers repeatedly describe the support team as responsive, knowledgeable, patient and willing to provide extended setup assistance. | Trustpilot reviewers repeatedly describe TAGGRS support as fast, technically capable and willing to guide setup step by step. |
| Rating on G2 | 0 out of 5 from 0 reviews; the G2 category listing shows no user ratings for Addingwell by Didomi. | 5.0 out of 5 from 1 review. |
| Rating on Shopify App Store | 5.0 out of 5 from 9 reviews. | 5.0 out of 5 from 2 reviews. |
| Rating on Trustpilot | 4.8 out of 5 from 71 reviews. | 4.6 out of 5 from 78 reviews. |
| Security | The product page says the platform undergoes regular external audits and maintains internal security policies. | TAGGRS says it encrypts personal data in transit and at rest and uses access controls, data minimization, pseudonymization, monitoring, and logging. |
| Support | The pricing page advertises human support by email, live chat and phone. | All plans list documentation, live chat and help-desk support; TAGGRS says contact requests normally receive a response within 24 hours. |
| What it does | Addingwell provides managed server-side Google Tag Manager infrastructure for recovering marketing and analytics signals lost to browser restrictions and ad blockers. | TAGGRS collects, enriches and distributes consented first-party data through server-side tracking. |
Plans
Addingwell
- FreeFree
- Free PlanFree
- 1 million requests€90 a month
- Pay as you go€90 a month
- 5 million requests€120 a month
- 12 million requests€210 a month
- 25 million requests€360 a month
- 50 million requests€640 a month
- 100 million requests€1,190 a month
- EnterprisePriced on request
TAGGRS
- FreeFree
- Basic$26 a month
- Pro$68 a month
- Ultimate$152 a month
- EnterprisePriced on request
In their own words
Addingwell
Addingwell provides server-side tagging built on Google Tag Manager Server-Side, designed to recover advertising signals affected by ad blockers, browser restrictions, and cookie deprecation. Its monitoring tools track tag events, alert users to problems, and provide insights into sent-data quality and cookie integrity across browsers. Infrastructure includes multiple regions, CDN, JavaScript asset proxying, and reverse-proxy capabilities for managing data flows. Documentation describes server-side event delivery to Google Analytics 4, Google Ads, and Meta, plus a separate Microsoft UET Conversion API tag. Didomi-backed consent monitoring can display consent attached to each request in real time. Addingwell offers a free plan with 100,000 requests and one-region infrastructure. Pay as you go costs €90 a month and includes 2,000,000 requests and multi-region infrastructure. Unused requests do not roll over; additional requests are calculated at the end of the billing cycle and added to the invoice. Setup requires DNS records for a tagging subdomain, with propagation taking five minutes to one hour. The service is available through the web and API for websites and Google Tag Manager Server containers.
TAGGRS
TAGGRS hosts server-side Google Tag Manager containers to collect data and send it to analytics and advertising platforms. Its Meta Conversions API Gateway Hosting sends conversion data to Meta through a direct connection without developer setup. A dashboard covers request analysis, data recovery, consent approval rates, and performance impact. TAGGRS offers automated setup, guided onboarding, and more than 15 pre-built templates for its base server-side tracking configuration. Named integrations include Google Analytics 4, Google Ads, Meta, TikTok, Pinterest, LinkedIn Ads, Shopify, and platforms that connect through Google Tag Manager. Plan comparisons list Shopify, WooCommerce/WordPress, Magento, PrestaShop, Shopware, and Lightspeed integrations across all listed plans. TAGGRS says its infrastructure is EU-based with European data residency by default, and describes safeguards including encryption in transit and at rest, access controls, data minimization, pseudonymization, monitoring, and logging. TAGGRS B.V. states it is certified to ISO/IEC 27001:2022. The Free plan allows up to 10.000 requests. Paid monthly plans are Basic at $25 a month, Pro at $65 a month, and Ultimate at $145 a month; Enterprise pricing is custom.