Addreality vs Displayforce (DISPL)

Addreality is a digital signage platform for centrally managing digital screens, video walls, touch kiosks, and audio advertising. Users can upload images, video, and background music, then manage content through a browser dashboard. Playback can be configured around conditions such as weather, date, time of day, and audience demographics. Offline playback is supported, and roles can be customized. Listed platforms include web, Windows, macOS, Linux, iOS, and Android. Security measures include HTTPS data transfer with TLS, event logs, two-factor authentication, CAPTCHA, and session management. Addreality offers a free plan and a 14-day trial. The free plan is listed at free. Paid options include per-device monthly extensions and screen plans, such as the Advertising screen at 1,129 RUB a month per device and the Touch screen at 1,523 RUB a month per device. A SaaS tariff has no listed price; its cost depends on device type and quantity. Addreality was founded in 2011 and is based in Saint Petersburg, Russia.

Displayforce, also called DISPL, is an in-store marketing and analytics system for managing content and audio across digital screens, kiosks, tablets and video walls. Its web-based CMS supports playlists built in a browser from more than 50 templates. Campaigns can run on schedules, respond to CRM or POS triggers, and target audience attributes such as age, gender and dwell time. Supported content includes video, audio, images, GIFs, web pages, HTML and camera streams, with offline playback available. Visitor Insights reports traffic, engagement, demographic characteristics and customer journeys; listed analytics also include content-view conversions, dwell time and A/B tests. DISPL supports Android, iOS, Windows and Linux, along with API access, a mobile app and advanced user roles. The CMS can be hosted in Microsoft Azure, a private cloud or on-premise. Pricing is on request for several plans, and the product has no free plan but offers a 7-day trial. DISPL Designer is $389 a year; AI Media Player for Easy Start is $756 a year, excluding shipping, customs duties and taxes.