Addreality vs Layarva

Addreality is a digital signage platform for centrally managing digital screens, video walls, touch kiosks, and audio advertising. Users can upload images, video, and background music, then manage content through a browser dashboard. Playback can be configured around conditions such as weather, date, time of day, and audience demographics. Offline playback is supported, and roles can be customized. Listed platforms include web, Windows, macOS, Linux, iOS, and Android. Security measures include HTTPS data transfer with TLS, event logs, two-factor authentication, CAPTCHA, and session management. Addreality offers a free plan and a 14-day trial. The free plan is listed at free. Paid options include per-device monthly extensions and screen plans, such as the Advertising screen at 1,129 RUB a month per device and the Touch screen at 1,523 RUB a month per device. A SaaS tariff has no listed price; its cost depends on device type and quantity. Addreality was founded in 2011 and is based in Saint Petersburg, Russia.

Layarva combines digital signage content creation, screen operations, hybrid playback, queue management, and system integration. Users can create layouts, organize assets and playlists, schedule and publish content, and monitor playback and screen health. Layarva Studio supports landscape, portrait, Full HD, 4K, and custom canvases, with media, motion, widgets, and reusable elements. Delivery can use Cloud, Edge, or Offline modes, with local caching and a last-known-good publication for playback continuity. Queue functions include issuing, calling, and recalling tickets, counters, chimes, text-to-speech, and monitoring. Listed integrations include a REST API and webhooks, YouTube Live, Google Drive, Google Sheets, Google Slides, and Canva; OneDrive and SharePoint are planned. Android player, browser player, and Layarva Edge are described as supported, while the Windows player application is tested. For Linux playback with Cloud Player, the site advises an up-to-date Chrome or Edge browser and notes a launcher for automatic fullscreen startup. The free tier includes one screen, 1 GB storage, and one offline screen; Queue Only costs $15 a month.