Addreality vs Look Digital Signage

Addreality is a digital signage platform for centrally managing digital screens, video walls, touch kiosks, and audio advertising. Users can upload images, video, and background music, then manage content through a browser dashboard. Playback can be configured around conditions such as weather, date, time of day, and audience demographics. Offline playback is supported, and roles can be customized. Listed platforms include web, Windows, macOS, Linux, iOS, and Android. Security measures include HTTPS data transfer with TLS, event logs, two-factor authentication, CAPTCHA, and session management. Addreality offers a free plan and a 14-day trial. The free plan is listed at free. Paid options include per-device monthly extensions and screen plans, such as the Advertising screen at 1,129 RUB a month per device and the Touch screen at 1,523 RUB a month per device. A SaaS tariff has no listed price; its cost depends on device type and quantity. Addreality was founded in 2011 and is based in Saint Petersburg, Russia.

Look Digital Signage lets users manage one screen or thousands from a central CMS, create layouts and schedule content while keeping playback running if a connection drops. Supported content includes images, videos, audio, HTML ZIP archives, websites, video streams, text and QR codes. Its visual designer supports multi-zone layouts for different resolutions, along with video walls and interactive touch experiences. Content Creator includes AI image and video generation, visual editing and copy rewriting. An alert center provides playback logs, status notifications, screenshots and device health information; analytics cover playback views, uptime, frequency and location. Users can schedule playlists by time, day, date or location. Integrations include API and Zapier connections and built-in apps such as Instagram, Google Review, weather and flight schedules. Look offers cloud use and an on-premise option under a non-exclusive license. PRO costs $11.70 a month when billed annually, per screen, with VAT extra. The 14-day trial is limited to two screens and displays a Look watermark until upgrading.