ADExhibit vs Google Web Designer
ADExhibit
adexhibit.comGoogle Web Designer
webdesigner.withgoogle.comSide by side
| Figure | ADExhibit | Google Web Designer |
|---|---|---|
| Price from | $20/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| API | Yes | Yes |
| Plans published | 6 | 2 |
| Spec score · Ad Design Software | 9.1 (#2) | 8.5 (#5) |
| Spec score · Display Ad Design Software | 9.0 (#2) | 8.3 (#7) |
| Founded | The maker's timeline places the originating internal validator in early 2025. | 1998 |
| Intended users | The maker describes ADExhibit as built for freelancers, agencies, in-house creative studios, and trading desks that ship ad creatives. | Google states that Web Designer is intended for professional business use only. |
| Licence | The opened maker pages do not state an open-source licence or publish source code. | Google Web Designer itself is proprietary freeware; Google separately documents bundled open-source packages under Apache, MIT, BSD, GPL and other licenses. |
| What it does | ADExhibit is a web platform for previewing, validating and optimizing HTML5 banner creatives. | Google Web Designer is a desktop tool for creating HTML5 advertisements, images, videos and other business web content through visual and code interfaces. |
Plans
ADExhibit
- FreeFree
- FreeFree
- Freelancer$20 a month
- Agency$60 a month
- Business$180 a month
- Custom SolutionsPriced on request
In their own words
ADExhibit
ADExhibit is a web-based platform for previewing, checking and optimizing ad creatives, especially HTML5 banners. It also previews image ads, GIFs and video ads, and creates shareable campaign links where clients can review, comment and approve without logging in. Its validation checks cover file size, click tags, custom exits, backup images, metadata and scripts; it can automatically repair these items.
The maker lists support for Google Ads, DV360, Campaign Manager 360, Google Studio, Microsoft Ads, Bit Media, IAB standards and Ströer. Preview mockups include Instagram, Facebook, TikTok, Reddit and X, as well as website layouts. Teams can share campaigns, manage roles and include unlimited team members. The free plan is free and includes 100MB of storage, all features, no credit card requirement and no time limit. Freelancer costs $20 a month with 2GB storage; Agency is $60 a month with 10GB; Business is $180 a month with unlimited storage. Custom solutions can include API access and integrations.
Google Web Designer
Google Web Designer is desktop software for creating HTML5 ads, images, videos, and other web content through visual and code interfaces. Its timeline, drawing tools, text, and 3D objects support animation. Code view edits CSS, JavaScript, and XML with syntax highlighting and autocomplete. Components add functions such as galleries, maps, and visual effects, while events can respond to user actions or run at set times. For video ads, the software can edit video and audio clips. Layouts can adapt to different screen sizes, and dynamic bindings can personalize ads using data feeds. Integrations include Studio, Display & Video 360, Campaign Manager 360, Ads Creative Studio, and Google Drive. Some publishing, upload, preview, and asset-library functions require Google Account sign-in. The software is free to download and use for business, and Google describes it as intended for professional business use only. An internet connection is required. Listed requirements include Windows 10 or later, macOS Big Sur 11.0 or later, or specified 64-bit Linux distributions; minimum memory is 2 GB, with 4 GB recommended.