AdForge AI vs Pencil
AdForge AI
adforged.ai
Pencil
trypencil.comSide by side
| Figure | AdForge AI | Pencil |
|---|---|---|
| Price from | $19/mo | $11/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 13 |
| Spec score · AI Video Ad Makers | 9.1 (#3) | 8.4 (#8) |
| Rating on G2 | 4.0 out of 5 from 2 reviews | 4.7 out of 5 from 16 reviews |
| Security | The site states that AdForge AI is SOC 2 Type II certified, encrypts data, and is GDPR compliant. | Pencil says it has SOC 2 Type II audited security controls and that customer data is not used to train its models. |
| Support | The free tier includes email support, while Creator and Pro list priority support and Agency lists dedicated support. | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. |
| What it does | AdForge AI turns a product URL into ready-to-run video advertisements. | Pencil is a browser-based AI marketing platform that generates and publishes advertising creatives. |
Plans
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
In their own words
AdForge AI
AdForge AI turns product URLs into video ads for social platforms. It accepts product links from Amazon, Shopify, Etsy, eBay, Walmart, and more than 100 other sources, and generates 12 script variations per product that users can edit or replace with custom scripts. The service advertises AI avatars and voice-overs in 29 languages, with export aspect ratios of 9:16, 16:9, 1:1, and 4:5. Templates are described as optimized for TikTok, Instagram, YouTube, and Facebook, with direct upload options named for those platforms. Batch processing can generate hundreds of variations simultaneously; the site says most videos are ready in under two minutes. AdForge AI is available on the web and offers an API for automation. Its Free plan costs nothing and includes 10 video credits, 720p output, watermarked videos, and email support. Paid plans start with Creator at $19 a month; higher tiers list more video capacity, output options, API access, analytics, and team features. The site states that AdForge AI is SOC 2 Type II certified, encrypts data, and is GDPR compliant.
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.