AdHawk AI vs Pencil
AdHawk AI
adhawk.ai
Pencil
trypencil.comSide by side
| Figure | AdHawk AI | Pencil |
|---|---|---|
| Price from | — | $11/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 0 | 13 |
| Spec score · AI Ad Creative Generators | 7.2 (#23) | 8.3 (#11) |
| Ad generation | It generates a unique, context-tailored ad when each ad impression is served. | Pencil generates copy, images, videos and complete ad creatives from brand inputs. |
| Security | The site describes the Shopify product-feed connection as secure. | Pencil says it has SOC 2 Type II audited security controls and that customer data is not used to train its models. |
Plans
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
In their own words
AdHawk AI
AdHawk AI is a web service that connects with Shopify to build and run programmatic advertising campaigns. It continuously syncs product titles, images, and inventory, including stock and image updates. Catalog details feed each ad’s copy and design, and every ad links to the advertised product page in the Shopify store. Users can set brand colors and voice before generation. The service says ads are created from scratch when needed and delivered across programmatic channels, including display ads. Click-through, conversion, and engagement data train real-time adjustments to bidding, placement, and creative strategies. The site reports 20 million ad impressions served since January 2026 and a 4X better click-through rate than the industry standard for its contextual ads. It describes a Pittsburgh antiquarian bookstore syncing more than 6,000 books. Shopify is the listed integration; no other integrations or downloadable apps are listed. Pricing is on request.
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.