Admetrics vs HAM
Admetrics
admetrics.ioHAM
goham.ioSide by side
| Figure | Admetrics | HAM |
|---|---|---|
| Price from | €339/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 3 | 0 |
| Spec score · Customer Lifetime Value Software | 8.4 (#2) | 7.3 (#28) |
| Audience | The maker describes the product as mission control for e-commerce and says it is trusted by more than 100 DTC brands. | HAM presents itself for subscription businesses and describes use by retention, data, growth, operations, lifecycle, and executive teams. |
| Headquarters | Frankfurt/Main, Germany | Dover, Delaware, United States |
| Integrations | The maker lists 30+ integrations, including Shopify, Amazon, Meta Ads, Google Ads, TikTok Ads, Klaviyo, BigQuery, Slack, and Zapier. | The site lists Skio, Recharge, Stay, Ordergroove, Klaviyo, Meta, Google Ads, Rivo, Attentive, Gorgias, Okendo, Yotpo, and Loop among its integrations. |
| Purpose | Admetrics connects e-commerce shops and ad accounts to measure campaign earnings after costs and move budgets toward what works. | HAM describes itself as an analytics platform built for subscription brands to understand subscriber retention, churn, and growth. |
| Support | The Business plan includes a dedicated customer success manager and Slack support; Custom includes priority onboarding and a custom SLA. | The terms say HAM provides technical support during the subscription period; the site lists [email protected] as its contact email. |
Plans
In their own words
HAM
HAM is a web-based analytics platform for subscription brands. It focuses on subscriber retention, churn, growth, cohort analysis, customer segmentation, and profitability metrics, with real-time data refresh. Teams can ask Claude Desktop or Claude Code questions about subscription data through HAM’s MCP connection. They can also describe a dashboard in plain English, then edit, save, and share the generated result. HAM says custom dashboards contain more than 70 charts and segments using attributes such as product, activation date, discount code, and order tags. Custom segments help investigate churn causes, including drop-offs linked to order number or shipping delays. The platform preserves retention, churn, and lifetime-value history through migrations, including cohorts from 12 or more months earlier. It tracks product additions and removals, including bundles, for cross-sell analysis and average-order-value growth. HAM can surface trends and anomalies and compare cohort outcomes during retention tests. Pricing is on request.