AdMove vs Lumen Research

AdMove has no write-up on Specifiction yet; its figures are above.

Lumen Research measures whether consumers see advertising and how long they attend to it, then uses attention data to inform campaign planning and media buying. Its dashboard brings together attention measurement across online and offline environments. The self-service platform provides attention metrics and custom reports, while Lumen Attention Bidding works with a customer's selected DSP to bid on ad units predicted to attract attention. The model predicts attention every 100 milliseconds of visual exposure. For creative research, Lumen Spotlight uses opt-in webcam eye-tracking on laptops and mobile devices; tests can produce heatmaps, gaze plots, view orders, audience surveys and attention reports. Coverage includes social, digital, gaming, TV/VOD, out-of-home, point-of-sale, print, audio and packaging. The LAMP client-side JavaScript tag collects impression-level placement data and estimates attentive seconds. Lumen says its ad measurement software does not collect, store or report personally identifiable information and is GDPR-compliant. It is a paid service, with pricing on request; prospective customers are invited to schedule a demo or meeting.