ado vs Compose
ado
ibm.github.io
Compose
compose.coSide by side
| Figure | ado | Compose |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 0 | 4 |
| Spec score · Experimentation Platforms | 6.9 (#20) | 8.0 (#10) |
| Intended users | The user guide is aimed at researchers and benchmarkers who want to run experiments, explore parameter spaces, and analyse results. | Compose describes its tools as designed for small and mid-sized businesses and highlights agency and internal CRO teams as users of its planning tools. |
Plans
Compose
- Early Adopter PlanFree
- Half-day with Compose team$400, paid once
- Full-day with Compose team$800, paid once
- Advanced Support Add-onPrice not published
In their own words
Compose
Compose is a pay-as-you-go web platform for A/B testing and conversion rate optimization. It supports A/B/n, split URL, split theme, and split template tests, with custom goals, audiences, triggers, and traffic allocation. A visual editor and audience targeting are available for building and directing experiments. For planning, teams can use a shared hypothesis backlog, PIE prioritization, and an experimentation roadmap. Reports update in real time and include frequentist statistical calculations; GA4 and BigQuery integrations are listed. Shopify users can create no-code experiments on themes and templates through Shopify’s editor. Compose says its client-side testing uses AWS Lambda@Edge for speed and to avoid flicker. The product lists unlimited experiments, variations, collaborators, and projects. You can explore it without charge until launching a first experiment, but there is no traditional free trial. The Early Adopter Plan is $0.00 per month, billed at $0.0012 per monthly tested user, with usage billed monthly for the prior month. Server-side testing is not available.