Adobe Target vs Amazon Personalize
Adobe Target
business.adobe.com
Amazon Personalize
aws.amazon.comSide by side
| Figure | Adobe Target | Amazon Personalize |
|---|---|---|
| Price from | — | $0.05/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 0 | 4 |
| Spec score · Recommender Systems | 6.3 (#15) | 9.3 (#2) |
| Spec score · Personalization Software | 6.3 (#23) | 9.3 (#2) |
| Spec score · Website Personalization Software | 6.3 (#29) | 9.3 (#2) |
| Founded | 1982 | 2019 |
Plans
Amazon Personalize
- AWS Free TierFree
- v2 recipe usage$0.05 a month
- Custom recommendation solutions$0.24 a month
- Amazon Personalize pay-as-you-goPrice not published
In their own words
Adobe Target
Adobe Target has no write-up on Specifiction yet; its figures are above.
Amazon Personalize
Amazon Personalize is a managed machine-learning service that uses customer data to create item recommendations and user segments. It supports personalized recommendations, ranked results, similar items, personalized search, user segmentation, Trending Now, and Next Best Action. Recommendations can be returned in real time or prepared in batches for bulk workflows. Its user-personalization recipe supports training on up to 3 billion interactions and 5 million unique items. Inference is available through the getRecommendations and getPersonalizedRanking APIs; an OpenSearch v2.9-and-later plugin personalizes search results in real time. Integrations include Amazon S3, SageMaker AI Data Wrangler, AWS Amplify, CloudWatch, CloudTrail, Amplitude, Braze, Optimizely, and Segment. AWS states that data is encrypted and each customer account’s models remain separate. The service is available on Android, iOS, web, and through an API. The AWS Free Tier is free for the first two months of usage; pay-as-you-go has no minimum fees or upfront commitments, with specific rates varying by usage.