AdProtektor vs ClickHelm

AdProtektor detects and helps block suspected click fraud in Google Ads and Meta campaigns. It assigns visits a persistent identity for one browser on one device, then scores them using device, behavior, and network signals. Its dashboard presents traffic classifications, threat signals, and supporting evidence; AI Person Analysis is available on eligible plans. Eligible blocked IPs can be submitted to a connected Google Ads account or selected campaigns, subject to setup and platform delivery. Meta exclusion audience membership is updated hourly, though delivery and enforcement also depend on Meta. Session recordings may be inspected alongside traffic evidence when capture settings and retention allow. The tracking script is described as working on any site, and the service lists Shopify and WordPress integrations. ConversionOS can send supported conversions to Meta Pixel, Meta Conversions API, Google Analytics 4, and Google Enhanced Conversions, and accepts custom API and server-to-server conversion data. A free trial is included on listed plans and requires no credit card to start; its duration is shown at signup. Standard costs $84 a month, while other listed plans have different limits and prices.

ClickHelm is click-fraud protection that identifies devices and can block people rather than relying on IP addresses. It evaluates device characteristics, network type, click identifiers, and on-site behavior to produce a named risk score. Blocking is not automatic unless a customer creates a rule to enable it. The free edition records and scores visitors, identifies VPNs and crawlers, and counts calls, WhatsApp messages, forms, and orders, but does not block visitors. Paid plans add blocking and may include Google Ads reporting, rules, alerts, or client reporting. Detection and blocking cover traffic from Google Ads, Meta, Microsoft Ads, TikTok, organic search, and direct visits, while campaign spend matching is specific to Google Ads. ClickHelm runs as a web service or can be self-hosted on WordPress 5.6 or newer, PHP 7.2 or newer, and MySQL or MariaDB. Visitor data remains in the customer's WordPress database, though visitor addresses may be sent for VPN, proxy, Tor, or data-centre classification. ClickHelm starts recording after installation and does not import historical traffic. Paid plans start at $29 a month.