AdTest.AI vs Lumen Research
AdTest.AI
adtest.ai
Lumen Research
lumen-research.comSide by side
| Figure | AdTest.AI | Lumen Research |
|---|---|---|
| Price from | $30/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 1 |
| Spec score · Ad Creative Testing Tools | 8.5 (#5) | 8.1 (#8) |
| Headquarters | London, New York, and Washington, DC | London, England |
| Integrations | AdTest.AI offers a REST API and an official Claude MCP server for AI-only scoring; the MCP page also describes compatibility with other MCP clients that can run a local stdio server. | The maker says its attention predictions can be embedded as a custom algorithm within a selected DSP; the opened page does not name a complete supported-DSP list. |
| Reporting | Reports include recommendations and can be exported as branded multi-page PDFs; audience results can be cross-tabulated and exported as CSV. | Creative tests can include heatmaps, gaze plots, view orders, audience surveys, and attention metric reports. |
| Security and privacy | The company says storage is project-isolated, customer creative is never used to train models or shared across workspaces, and deletion is available on request. | For its ad measurement software, Lumen says no personally identifiable information is collected, stored, or reported and that collection, storage, and processing are GDPR-compliant. |
| Support | Support is offered by email and chat, and the contact page says messages are answered within one business day, most within four hours. | The maker lists [email protected] as a contact and directs prospective customers to request a demo. |
Plans
AdTest.AI
- Creator$30 a month
- Starter$50 a month
- Growth$100 a month
- Pro$200 a month
- Essential audience study (100 responses)$299, paid once
- Plus + audience study (100 responses)$349, paid once
- Scale$350 a month
- Pro audience study (100 responses)$399, paid once
In their own words
AdTest.AI
AdTest.AI evaluates advertising creative before launch with AI scoring and optional audience research. Its engine scores ads across 13 dimensions and returns an overall effectiveness score, strengths, weaknesses and recommendations. It accepts images, video, carousels and messaging copy; AI Ad Studio can generate platform-ready variants from a brand URL and send them for scoring. Optional audience studies combine human ratings with AI scores in a Mixed Score, with audience reads taking 24–48 hours. Reports can be exported as branded multi-page PDFs, and audience results can be cross-tabulated and exported as CSV. Team workspaces support project sharing, role-based access, invitations and per-workspace billing. The seven-day trial requires no credit card and includes three AI test credits, but not API or MCP access. Paid plans include Creator at $30 a month and Starter at $50 a month; one-time audience studies start at 299.00 USD. Android and iPhone apps let existing users run tests and review reports, while purchases are made on the web. The service also offers a REST API and an official Claude MCP server for AI-only scoring.
Lumen Research
Lumen Research measures whether consumers see advertising and how long they attend to it, then uses attention data to inform campaign planning and media buying. Its dashboard brings together attention measurement across online and offline environments. The self-service platform provides attention metrics and custom reports, while Lumen Attention Bidding works with a customer's selected DSP to bid on ad units predicted to attract attention. The model predicts attention every 100 milliseconds of visual exposure. For creative research, Lumen Spotlight uses opt-in webcam eye-tracking on laptops and mobile devices; tests can produce heatmaps, gaze plots, view orders, audience surveys and attention reports. Coverage includes social, digital, gaming, TV/VOD, out-of-home, point-of-sale, print, audio and packaging. The LAMP client-side JavaScript tag collects impression-level placement data and estimates attentive seconds. Lumen says its ad measurement software does not collect, store or report personally identifiable information and is GDPR-compliant. It is a paid service, with pricing on request; prospective customers are invited to schedule a demo or meeting.