AdTest.AI vs Marpipe
AdTest.AI
adtest.ai
Marpipe
marpipe.comSide by side
| Figure | AdTest.AI | Marpipe |
|---|---|---|
| Price from | $30/mo | $0.50/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 8 | 13 |
| Spec score · Ad Creative Testing Tools | 8.5 (#5) | 8.8 (#3) |
| Headquarters | London, New York, and Washington, DC | New York, NY, United States |
| Intended users | The company describes the product as built for brands and agencies, with use cases including creative testing, media buying, brand awareness, political and advocacy work, and endorsement strategy. | Marpipe describes its mission as helping brands turn product catalogs into ad campaigns and says it builds tools for brand leaders. |
| Purpose | AdTest.AI scores advertising creative before launch and offers optional first-party audience research to validate results. | Marpipe helps brands turn product catalogs into ad campaigns and provides control over Dynamic Product Ads. |
| Support | Support is offered by email and chat, and the contact page says messages are answered within one business day, most within four hours. | The pricing page lists Intercom chat for support and describes Enterprise support as including meetings, Slack and email. |
Plans
AdTest.AI
- Creator$30 a month
- Starter$50 a month
- Growth$100 a month
- Pro$200 a month
- Essential audience study (100 responses)$299, paid once
- Plus + audience study (100 responses)$349, paid once
- Scale$350 a month
- Pro audience study (100 responses)$399, paid once
Marpipe
- Catalog Creative — FreeFree
- Catalog Creative FreeFree
- Feed Management — FreeFree
- Feed Management FreeFree
- Feed Management — White Glove$0.05, paid once
- Feed Management White Glove$0.05, paid once
- Catalog Creative — Enterprise add-on$0.50 a month
- Catalog Creative — Startup$199 a month
- Catalog Creative Startup$199 a month
- Additional location feed$299 a month
In their own words
AdTest.AI
AdTest.AI evaluates advertising creative before launch with AI scoring and optional audience research. Its engine scores ads across 13 dimensions and returns an overall effectiveness score, strengths, weaknesses and recommendations. It accepts images, video, carousels and messaging copy; AI Ad Studio can generate platform-ready variants from a brand URL and send them for scoring. Optional audience studies combine human ratings with AI scores in a Mixed Score, with audience reads taking 24–48 hours. Reports can be exported as branded multi-page PDFs, and audience results can be cross-tabulated and exported as CSV. Team workspaces support project sharing, role-based access, invitations and per-workspace billing. The seven-day trial requires no credit card and includes three AI test credits, but not API or MCP access. Paid plans include Creator at $30 a month and Starter at $50 a month; one-time audience studies start at 299.00 USD. Android and iPhone apps let existing users run tests and review reports, while purchases are made on the web. The service also offers a REST API and an official Claude MCP server for AI-only scoring.
Marpipe
Marpipe turns product catalogs into ad campaigns and gives brands tools to manage Dynamic Product Ads (DPAs). Catalog Creative lets users explore design options, preview generative designs, and launch DPAs across platforms. Feed Management tools cover feed fields, product sets, and a Feed Score for each channel. The product menu also describes AI models for catalogs, video creation for individual SKUs, and automatic filtering of weaker performers. Catalog inputs can include product feeds and images, video, headlines, copy, logos, and other brand assets; experimentation is multivariate, with advanced creative reporting and AI variant generation. Named ad platforms include Facebook, Instagram, TikTok, Pinterest, Snapchat, Google, Axon, X, and Reddit. Commerce integrations include Shopify, Salesforce, BigCommerce, WooCommerce, and Magento. Marpipe is available on the web and as an extension. Catalog Creative and Feed Management have free plans; Startup costs $199 a month, Enterprise costs $999 a month, and White Glove feed management costs $0.05 per SKU, with a $400 minimum. Plans include secure SSO. Marpipe says its services are for businesses, not personal, family, or household use.