Adthena vs Apptica
Adthena
adthena.com
Apptica
apptica.comSide by side
| Figure | Adthena | Apptica |
|---|---|---|
| Price from | $350/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 5 | 0 |
| Spec score · Competitive Intelligence Software | 8.2 (#7) | 8.1 (#9) |
| Founded | 2012 | Apptica's contact page says it was founded in 2017. |
| Headquarters | London, UK | Nicosia, Cyprus |
| Privacy | Adthena's website privacy policy says it processes personal data in line with GDPR and applicable country-specific data protection rules. | The privacy policy identifies APPTICA LIMITED as a Cyprus-incorporated company and says it is committed to protecting personal information. |
| Product | Adthena provides search intelligence for paid search and AI search, including Google Ads, ChatGPT, Google AI Overviews, and Perplexity. | Apptica describes itself as an ad intelligence and mobile app analytics platform for competitor analysis, ad creative discovery, and market trend tracking. |
| Support | The pricing page lists a dedicated Customer Success Manager, expert onboarding, and a help centre with playbooks as included support resources. | Apptica's contact page invites users to share feedback and lists [email protected] for support inquiries. |
Plans
Adthena
- AI Overview Insights$350 a month
- ChatGPT Ads Intelligence$399 a month
- Brand Market ViewPriced on request
- Category Market ViewPriced on request
- Whole Market ViewPriced on request
In their own words
Apptica
Apptica is an ad intelligence and mobile app analytics platform for examining competitors and app markets. Its Store Intelligence covers more than 10 million apps, with rankings, downloads, revenue, metadata, ratings, demographics, SDK usage, permissions, ASO insights and app comparisons. Usage Intelligence tracks daily, weekly and monthly active users, retention, stickiness and session duration across competitors, categories and regions. Ad Intelligence covers more than 175 million ad creatives and data on over 420,000 advertisers. Market Intelligence shows current and historical trends by country, category and platform, including downloads, revenue and platform share. Custom alerts can flag competitor changes such as new creatives, versions, screenshots and features. Examples of ad-strategy channels and networks include TikTok, AppLovin and Unity Ads. Apptica is available on Android, iOS and the web. It is paid, with pricing on request, and offers a free trial without a stated duration. The company says its statistical model cannot guarantee data accuracy; historical data is described as limited.