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SPECIFICTION
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Adthena vs Briefed

Adthena

adthena.com

Briefed

trybriefed.com

Side by side

FigureAdthenaBriefed
Price from$350/mo$80/mo
Free plan——
Free trialYes—
Open source——
WebYesYes
APIYes—
Plans published53
Spec score · Competitive Intelligence Software8.2 (#7)7.5 (#31)
IntegrationsAdthena lists integrations with Looker Studio and Microsoft Power BI, and data exports to S3, GCS, Azure Blob Storage, and FTP/SFTP.The Corporate plan includes custom code integrations; the site also says summaries use the Gemini API and payments are handled through Stripe.
ProductAdthena provides search intelligence for paid search and AI search, including Google Ads, ChatGPT, Google AI Overviews, and Perplexity.Briefed provides AI news summaries and insights tailored to an organization, industry, and region, with a clustering dashboard and chat.
SupportThe pricing page lists a dedicated Customer Success Manager, expert onboarding, and a help centre with playbooks as included support resources.The pricing page lists priority support on Executive and top-priority support on Corporate; the terms say support response times vary by subscription tier.

Plans

Adthena

  • AI Overview Insights$350 a month
  • ChatGPT Ads Intelligence$399 a month
  • Brand Market ViewPriced on request
  • Category Market ViewPriced on request
  • Whole Market ViewPriced on request

Adthena pricing →

Briefed

  • Core$80 a month
  • Executive$170 a month
  • Corporate$320 a month

Briefed pricing →

In their own words

Adthena

Adthena has no write-up on Specifiction yet; its figures are above.

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Briefed

Briefed has no write-up on Specifiction yet; its figures are above.

Visit trybriefed.com