Adthena vs The Search Monitor
Adthena
adthena.comThe Search Monitor
thesearchmonitor.comSide by side
| Figure | Adthena | The Search Monitor |
|---|---|---|
| Price from | $350/mo | $500/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · SEO Analytics Software | 8.2 (#10) | 7.1 (#30) |
| Spec score · Paid Search Intelligence Software | 8.2 (#3) | 7.0 (#6) |
| Brand protection | Brand Market View includes trademark protection, ad hijacking detection, fraud and phishing detection, and brand CPC savings insights. | Brand Protection detects unauthorized brand use in paid search ads and automates trademark takedown complaints to search engines. |
| Founded | 2012 | 2007 |
| Headquarters | London, UK | Orlando, Florida, USA |
| Intended customers | Adthena describes its platform as built for advertisers monitoring brand and competitor activity in paid search and beyond, including brands and agencies. | The pricing page identifies brands and agencies needing competitive insights, well-known brands seeking to prevent conquesting, and affiliate managers, networks, and OPMs as target customers for its services. |
Plans
Adthena
- AI Overview Insights$350 a month
- ChatGPT Ads Intelligence$399 a month
- Brand Market ViewPriced on request
- Category Market ViewPriced on request
- Whole Market ViewPriced on request
The Search Monitor
- Affiliate Compliance$500 a month
- Brand Protection$800 a month
- SEM Insights$800 a month
- Whole PlatformPriced on request
In their own words
The Search Monitor
The Search Monitor has no write-up on Specifiction yet; its figures are above.