advanco ARC Platform vs Kezzler Platform
advanco ARC Platform
advanco.comKezzler Platform
kezzler.comSide by side
| Figure | advanco ARC Platform | Kezzler Platform |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 0 | 1 |
| Spec score · Product Serialization Software | 7.8 (#5) | 7.2 (#17) |
| Company history | Advanco describes itself as specializing in product identification for regulated track and trace since 1981. | Kezzler says it was founded in Oslo in 2001 and acquired Scanbuy’s QR code business in 2025. |
| Founded | 1981 | 2001 |
| Headquarters | Brussels, Belgium | Kezzler lists its Oslo headquarters at Schweigaards gate 15b, 0191 Oslo, Norway. |
| Integrations | ARC Connect lists connectors for packaging line systems, SAP ATTP, TraceLink, rfXcel, Systech-Unitrace, Tracekey, Arvato, and enterprise ERP, EBR, and WMS systems. | The platform connects with ERP, WMS, MES, and partner systems through secure APIs. |
| Purpose | The ARC Platform provides serialization and aggregation software for regulated track and trace across the supply chain. | Kezzler connects product data to support supply chain visibility, consumer engagement, and compliance. |
| Security | The product pages describe secure serialization data processing and storage, but do not specify a security certification or compliance standard. | Kezzler states that its technology is designed for enterprise IT security and offers the option of a dedicated instance with guaranteed data residency. |
Plans
In their own words
advanco ARC Platform
Advanco ARC Platform is a serialization and track-and-trace suite for regulated supply chains, covering levels 2 through 5. Its foundation, ARC HUB, processes serialization data, maintains product master data, generates and tracks serial numbers, and manages packaging orders. ARC Produce coordinates packaging lines, serial-number exchange, and end-of-batch reporting; it also supports in-lot and post-lot rework and manual serialization for low-volume work. ARC Distribute handles serialized-product movements and warehouse operations. ARC Connect links packaging equipment and enterprise systems, including ERP, EBR, WMS, MES, regulatory portals, and named Level 4 systems. ARC HUB supports on-premises and hybrid cloud deployment, while ARC Cloud provides site and network management, centralized process information, reporting, analytics, and connectivity to mobile devices and workstations. Advanco says packaging-line work using ARC Produce can continue if internet connectivity is lost. The company focuses on pharmaceutical customers and also serves cosmetics, medical devices, and food and beverages. Pricing is on request. The download page does not provide usable version or download-link details, and operating-system requirements are unspecified.
Kezzler Platform
Kezzler Platform connects product data to support supply-chain visibility, consumer engagement and compliance. It tracks products through manufacturing, distribution, use, service, recycling and end-of-life. Serialized digital identities support item-level authentication and help protect against counterfeiting, diversion and shrinkage. The platform supports use cases including Digital Product Passports, FSMA 204 batch traceability and EU battery requirements. Secure APIs connect it with ERP, WMS, MES and partner systems. Kezzler describes its traceability repository and APIs as standards-based, and says DataExchange is built on GS1 standards. Enterprise security options include a dedicated instance with guaranteed data residency; Kezzler says it maintains active ISO/IEC 27001:2022 and ISO/IEC 9001:2015 certifications. An API Monitor supports request review and integration troubleshooting. Scanbuy QR Engagement delivers personalized content and engagement analytics, while Smart Packaging supports product information, sustainability disclosures and brand content. Kezzler highlights food and beverage, consumer packaged goods, apparel and textiles, and machinery, equipment and batteries. Founded in Oslo in 2001, Kezzler acquired Scanbuy’s QR code business in 2025. Pricing is on request.