advanco ARC Platform vs Selinko Protect&Engage
advanco ARC Platform
advanco.comSelinko Protect&Engage
selinko.comSide by side
| Figure | advanco ARC Platform | Selinko Protect&Engage |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 0 | 1 |
| Spec score · Product Serialization Software | 7.8 (#5) | 7.5 (#13) |
| Company history | Advanco describes itself as specializing in product identification for regulated track and trace since 1981. | Selinko says it was officially founded in September 2012 and was acquired by TOPPAN in early 2024. |
| Founded | 1981 | 2012 |
| Headquarters | Brussels, Belgium | Brussels and Paris, Europe |
| Integrations | ARC Connect lists connectors for packaging line systems, SAP ATTP, TraceLink, rfXcel, Systech-Unitrace, Tracekey, Arvato, and enterprise ERP, EBR, and WMS systems. | The platform lists interfaces with analytics, CMS, CRM, track-and-trace, and production or logistics systems. |
| Security | The product pages describe secure serialization data processing and storage, but do not specify a security certification or compliance standard. | Selinko describes its ORM platform as a secure cloud platform that generates unique identities linked to products via secure tags. |
| Support | Advanco describes a 24/7 support service with a ticket portal, knowledge base, urgent ticket category, and reporting and analytics. | The site directs prospective customers to contact its experts and consult technical sheets. |
Plans
In their own words
advanco ARC Platform
Advanco ARC Platform is a serialization and track-and-trace suite for regulated supply chains, covering levels 2 through 5. Its foundation, ARC HUB, processes serialization data, maintains product master data, generates and tracks serial numbers, and manages packaging orders. ARC Produce coordinates packaging lines, serial-number exchange, and end-of-batch reporting; it also supports in-lot and post-lot rework and manual serialization for low-volume work. ARC Distribute handles serialized-product movements and warehouse operations. ARC Connect links packaging equipment and enterprise systems, including ERP, EBR, WMS, MES, regulatory portals, and named Level 4 systems. ARC HUB supports on-premises and hybrid cloud deployment, while ARC Cloud provides site and network management, centralized process information, reporting, analytics, and connectivity to mobile devices and workstations. Advanco says packaging-line work using ARC Produce can continue if internet connectivity is lost. The company focuses on pharmaceutical customers and also serves cosmetics, medical devices, and food and beverages. Pricing is on request. The download page does not provide usable version or download-link details, and operating-system requirements are unspecified.
Selinko Protect&Engage
Selinko Protect&Engage is a digital product identity platform for product authentication, traceability and consumer engagement. Its ORM cloud platform creates unique identities and connects them to products using secure NFC tags. The platform includes tag management, product information and ownership certificates, scan activity reports, marketing rules, and track and trace. Product scans can connect product, supply-chain and geographic information to support traceability and grey-market detection. Brands can issue certificates linked to products and warranties, which customers can transfer when reselling. A scan can open a communication channel through an app, WeChat mini-programme or web page. Brands can access scan-related customer and product data, reporting and marketing tools through a secure interface, and integrate data with CRM systems. Listed interfaces also cover analytics, CMS, track and trace, and production and logistics systems. The service is aimed at premium and luxury brands. It runs on Android, iOS, web and API; pricing is on request.