AdvisorCRM vs SurefireCRM
AdvisorCRM
advisorcrm.comSurefireCRM
surefirecrm.comSide by side
| Figure | AdvisorCRM | SurefireCRM |
|---|---|---|
| Price from | $59/mo | $91/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 2 |
| Spec score · Financial Services CRM Software | 9.3 (#1) | 8.1 (#14) |
| Compliance | AdvisorCRM states that it is SOC 2 certified and that it maintains audit trails and role-based access controls. | The maker says Surefire’s Power Messaging supports compliance disclaimers and automatic opt-in confirmation for text messages. |
| Integrations | Listed connections include Google Suite, Microsoft Suite, Nitrogen Wealth, Zoom, DocuSign, Charles Schwab, Calendly, Egnyte, SmartData, and Typeform. | Surefire offers native connections for mortgage LOS, POS, and pricing engine platforms, as well as open APIs and a Salesforce Lightning connector. |
| Purpose | AdvisorCRM combines CRM, portfolio management, ticketing, and back-office processing for financial advisors. | Surefire is a mortgage industry CRM and marketing automation platform for mortgage lenders and loan officers. |
| Support | The Zoom integration page directs users to [email protected] and a Help Center for assistance. | Surefire enrollment terms describe production support as remote diagnostics and help desk assistance limited to application support. |
| What it does | AdvisorCRM combines customer relationship management, portfolio management, ticketing, and back-office processing for financial advisors. | Surefire is a mortgage CRM and marketing automation platform for lenders, loan officers, brokers and related mortgage teams. |
Plans
AdvisorCRM
- Core CRMFree
- Workflows & AI$59 a month
- Performance Reporting$97 a month
- Trading & Billing$499 a month
- Compliance SuitePriced on request
- EnterprisePriced on request
In their own words
AdvisorCRM
AdvisorCRM brings client relationship management, portfolio management, ticketing, and back-office processing into a cloud service for financial advisors. Client tools include contacts, tags, segmentation, tasks, deals, and opportunities. AI meeting tools can prepare agendas, transcribe Zoom calls, update CRM records, and draft follow-up emails. AdvisorCRM says it can mirror custodian transactions, positions, cash, goals, alerts, and performance metrics. Listed connections include Google Suite, Microsoft Suite, Nitrogen Wealth, Zoom, DocuSign, Charles Schwab, Calendly, Egnyte, SmartData, and Typeform. The maker describes a REST API and Zapier integration, with full API documentation and Zapier guides still forthcoming. Its security page states that data is stored in the United States, encrypted at rest with AES-256 or stronger, and transmitted over TLS 1.2 or later; it also states SOC 2 certification, audit trails, and role-based access controls. The free Core CRM plan provides unlimited contacts for up to three users, one connected calendar and email, and AI meeting notes by manual upload only. Workflows & AI costs $59 a month for up to five users.
SurefireCRM
SurefireCRM has no write-up on Specifiction yet; its figures are above.