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SPECIFICTION
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AdvisorCRM vs Velocify

AdvisorCRM

advisorcrm.com

Velocify

mortgagetech.ice.com

Side by side

FigureAdvisorCRMVelocify
Price from$59/mo—
Free planYes—
Free trial——
Open source——
WebYesYes
AndroidYes—
APIYes—
Plans published61
Spec score · Financial Services CRM Software9.3 (#1)6.7 (#27)
PurposeAdvisorCRM combines CRM, portfolio management, ticketing, and back-office processing for financial advisors.Velocify is a sales acceleration platform built for mortgage lenders to improve productivity, lead conversion and loan closing.
SecurityThe security page states that data is stored in the United States, encrypted at rest with AES-256 or stronger, and transmitted over TLS 1.2 or later.ICE says it conducts regular security testing and independent penetration tests, and annual SOC 1 and SOC 2 audits across various product offerings; reports are available to customers through its TPRM Portal.
SupportThe Zoom integration page directs users to [email protected] and a Help Center for assistance.LeadManager support includes live support, onboarding, ongoing training and strategic consulting services.

Plans

AdvisorCRM

  • Core CRMFree
  • Workflows & AI$59 a month
  • Performance Reporting$97 a month
  • Trading & Billing$499 a month
  • Compliance SuitePriced on request
  • EnterprisePriced on request

AdvisorCRM pricing →

Velocify

  • VelocifyPriced on request

Velocify pricing →

In their own words

AdvisorCRM

AdvisorCRM brings client relationship management, portfolio management, ticketing, and back-office processing into a cloud service for financial advisors. Client tools include contacts, tags, segmentation, tasks, deals, and opportunities. AI meeting tools can prepare agendas, transcribe Zoom calls, update CRM records, and draft follow-up emails. AdvisorCRM says it can mirror custodian transactions, positions, cash, goals, alerts, and performance metrics. Listed connections include Google Suite, Microsoft Suite, Nitrogen Wealth, Zoom, DocuSign, Charles Schwab, Calendly, Egnyte, SmartData, and Typeform. The maker describes a REST API and Zapier integration, with full API documentation and Zapier guides still forthcoming. Its security page states that data is stored in the United States, encrypted at rest with AES-256 or stronger, and transmitted over TLS 1.2 or later; it also states SOC 2 certification, audit trails, and role-based access controls. The free Core CRM plan provides unlimited contacts for up to three users, one connected calendar and email, and AI meeting notes by manual upload only. Workflows & AI costs $59 a month for up to five users.

Visit advisorcrm.com

Velocify

Velocify has no write-up on Specifiction yet; its figures are above.

Visit mortgagetech.ice.com