AdWyse vs Improvely
AdWyse
adwyse.ca
Improvely
improvely.comSide by side
| Figure | AdWyse | Improvely |
|---|---|---|
| Price from | $99.99/mo | $29/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 2 | 4 |
| Spec score · Marketing Attribution Software | 9.0 (#5) | 8.0 (#17) |
| Data retention | Closed-account data is scheduled for deletion or anonymization within 90 days unless legal or business retention applies. | Reports and visitor activity history are available for up to two years, after which older data is periodically deleted. |
| Headquarters | The Shopify App Store lists the developer address as Edmonton, Alberta, Canada. | Cary, North Carolina, United States |
| Integrations | The listed integrations are Shopify, Facebook Ads, Google Ads, and TikTok Ads, with TikTok marked as coming soon on the maker site. | Its documentation lists integrations for WooCommerce, Shopify, Volusion, BigCommerce, and MailChimp. |
| Support | The Shopify App Store listing says app support is provided by Argora. | The maker lists [email protected] as its support contact and provides a knowledge base. |
Plans
Improvely
- Freelancer$29 a month
- Startup$79 a month
- Small Agency$149 a month
- Large Agency$299 a month
In their own words
AdWyse
AdWyse attributes Shopify orders to advertising campaigns to show revenue and return on ad spend (ROAS) for Shopify merchants. It uses UTM parameters, Facebook and Google click IDs, and Shopify landing site referrers for attribution. The service says Shopify server-side webhooks let it track orders without browser privacy restrictions affecting tracking. Reporting includes campaign dashboards, email reports, and performance alerts; Claude AI analyzes campaign data and suggests campaigns to pause, scale, or optimize. Listed integrations are Shopify, Facebook Ads, and Google Ads through webhooks or OAuth. TikTok tracking is described as coming soon. The Free plan costs nothing and includes one ad account, 100 tracked orders per month, 30 days of history, and a basic ROAS dashboard. Pro costs $99.99 a month, billed every 30 days, with unlimited ad platform connections, full attribution tracking, real-time ROAS calculations, custom date ranges, email reports, and alerts. Pro includes a 7-day free trial. The privacy policy says AdWyse does not sell personal information or share order or campaign data with other users.