AffiliateWP vs GrowthHero
AffiliateWP
affiliatewp.comGrowthHero
growthhero.ioSide by side
| Figure | AffiliateWP | GrowthHero |
|---|---|---|
| Price from | $12.46/mo | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 4 | 9 |
| Spec score · Affiliate Software | 8.1 (#9) | 8.2 (#5) |
| Spec score · Affiliate Marketing Software | 7.8 (#69) | 7.9 (#62) |
| API access | Yes | The Merchant API features are marked Premium, while the listed Affiliate API features are available on all plans. |
| Fraud prevention | The plugin includes fraud prevention tools, and its documentation describes self-referral prevention and advanced detection methods available with a Pro plan. | Yes |
| Free plan | No | No |
| Integrations | Named integrations include WooCommerce, Easy Digital Downloads, WPForms, Elementor, MemberPress, and Gravity Forms. | The homepage displays integrations including Omnisend, Mailchimp, Klaviyo, PayPal, Zapier, Mandrill, SendGrid, an API, and Stripe. |
| Partner portal | Yes | Partners get a portal that merchants can customize with their brand and layout. |
| Privacy | The product page says its self-hosted tracking stores no third-party cookies; its privacy policy says sensitive settings such as API keys are excluded from usage tracking. | GrowthHero’s privacy policy identifies Shark Byte Inc. as the data controller and describes user data rights under GDPR. |
| Product | AffiliateWP is a self-hosted WordPress plugin for managing affiliate programs and tracking referrals. | GrowthHero describes itself as 3-in-1 partner marketing software for affiliate, influencer, and customer referral programs. |
| Tracking | It tracks referral links, affiliate coupon codes, custom landing pages, cross-domain promotions, and direct links. | GrowthHero supports subscription tracking for referred recurring charges, and its feature page says referral tracking requires installing its pixel script on the website. |
Plans
AffiliateWP
- Personal$149.50 a year
- Plus$199.50 a year
- Pro$299.50 a year
- Growth Bundle$349.50 a year
GrowthHero
- StarterPrice not published
- ProPrice not published
- PremiumPrice not published
- Starter (annual)$45 a year
- Starter (monthly)$49 a month
- Pro (annual)$90 a year
- Pro (monthly)$99 a month
- Premium (annual)$175 a year
- Premium (monthly)$199 a month
In their own words
AffiliateWP
AffiliateWP has no write-up on Specifiction yet; its figures are above.
GrowthHero
GrowthHero has no write-up on Specifiction yet; its figures are above.