Affinity vs Boomerang AI
Affinity
affinity.co
Boomerang AI
getboomerang.aiSide by side
| Figure | Affinity | Boomerang AI |
|---|---|---|
| Price from | $166.67/mo | $100/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Relationship Intelligence Software | 9.3 (#1) | 8.1 (#9) |
| Founded | Independent company profiles and funding coverage place Affinity's founding year in 2014. | 2021 |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | The site lists Salesforce, HubSpot, Attio, Gmail, Outlook, Gong, Outreach, REST API, and webhooks, as well as Slack and MCP for Claude and Codex. |
| Security | Affinity says sensitive data is encrypted at rest and in transit and production services run in an isolated AWS Virtual Private Cloud. | Boomerang states that it is SOC 2 Type II compliant and describes safeguards including access controls, encryption in transit, private AWS VPC hosting, and daily production database backups. |
| What it does | Affinity is an AI-first CRM for private-capital firms that captures interactions, maps firm relationships and surfaces connections that can advance deals. | Boomerang describes Rudy as an AI referral agent that finds warm paths to buyers, drafts and routes introduction requests, and tracks them to meetings. |
Plans
Affinity
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
Boomerang AI
- Starter$100 a month
- Team$720 a month
- Company$2,400 a month
- EnterprisePriced on request
In their own words
Boomerang AI
Boomerang AI has no write-up on Specifiction yet; its figures are above.