Affinity vs Buska
Affinity
affinity.co
Buska
buska.ioSide by side
| Figure | Affinity | Buska |
|---|---|---|
| Price from | $166.67/mo | $49/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 4 | 7 |
| Spec score · Social Selling Software | 9.3 (#1) | 8.4 (#9) |
| Compliance | Affinity lists SOC 2 Type II, ISO 27001, ISO 27017/27018, ISO 27701, GDPR/CCPA, and DORA among its security and compliance standards. | Buska's privacy policy describes GDPR legal bases and says it uses European Commission approved Standard Contractual Clauses for international data transfers. |
| Founded | Independent company profiles and funding coverage place Affinity's founding year in 2014. | 2023 |
| Headquarters | San Francisco, California, United States | France |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | Buska documentation lists integrations including Slack, Discord, Microsoft Teams, HubSpot, Salesforce, Pipedrive, Make, and n8n. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | Buska monitors social conversations for buying intent, scores leads with AI, and supports B2B lead generation. |
| Security | Affinity says sensitive data is encrypted at rest and in transit and production services run in an isolated AWS Virtual Private Cloud. | Buska says it encrypts data in transit using TLS 1.2 or higher and sensitive data at rest, and uses role-based access controls. |
Plans
Affinity
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
Buska
- Starter$49 a month
- Developer API credits$50, paid once
- Growth$99 a month
- Scale$249 a month
- Production API credits$500, paid once
- Business API credits$3,000, paid once
- AgencyPriced on request
In their own words
Buska
Buska monitors public online conversations to identify buying signals and support B2B lead generation. It scores signals from 0 to 100 against an ideal customer profile, with examples including funding, hiring, technology changes, news, active demand, and customer pain. Buska says it monitors more than 30 social platforms, review sites, and online communities; the sources available depend on the plan. Alerts can arrive through Slack, Discord, email, or webhooks, and listed integrations include CRM, messaging, and automation tools. The service offers a REST API and an MCP server for AI clients, with API access and request limits varying by plan. Starter is $49/mo, Growth is $99/mo, and Scale is $249/mo; there is no free plan. A 7-day trial includes five signals, seven sources, and AI scoring, without requiring a credit card. Buska says it processes public posts, not private messages or DMs. It is available on the web and through an API, and is intended for sales teams, growth marketers, SaaS founders, and agencies.